Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

Jessica Keefe

Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
February 19th, 2019

Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a catchy subject line and interesting email body. This is your first direct communication to a customer, and all brands want to ...

Blog Feature

Content Spotlight|Customer Stories

By: Jessica Keefe
January 30th, 2019

With the new year, our customers are discovering new ways to use the Creator by Zmags tool. From philanthropy pages to Valentine’s Day gift guides, our customer spotlight is full of rich content. Kendra Scott Up and coming jewelry designer Kendra Scott cr...

Blog Feature

Online Shopping Trends

By: Jessica Keefe
January 28th, 2019

Once upon a time, a little girl dreamed of Gucci belts, Chanel shoes, and Yves Saint Laurent handbags. And now, those dreams can become a reality with luxury brand targeting millennials with the power of storytelling. For the most part, luxury brands have...

Blog Feature

Online Shopping Trends

By: Jessica Keefe
January 14th, 2019

By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall eCommerce revenues. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 R...

Blog Feature

Online Shopping Trends

By: Jessica Keefe
January 3rd, 2019

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy. There are new tools and new strategies that are going to make 2019 a game-chan...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Jessica Keefe
December 17th, 2018

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having a low budget for your video marketing isn’t a bad thing. You may be asking how low budget videos are acceptable when video ...