Boston, MA – February 5, 2024 — Fastr, the ecommerce optimization solution provider raising the bar for online shopping experiences, is proud to announce the appointment of John Murdock as its Chief Executive Officer. This strategic move reinforces Fastr's commitment to innovation and growth, as the company continues to garner long-standing respect from global brands and retailers seeking to revolutionize their ecommerce presence.
“Fastr has already established itself as a trusted partner for companies navigating the ever-evolving digital landscape,” says Murdock. “I’m thrilled to be leading a team that has earned the admiration of industry leaders, and excited to take Fastr into the future where it will be the go-to provider for all companies seeking cutting-edge ecommerce solutions.”
Murdock was previously CEO of Centage and brings 30-years of technology sales and operations experience from such recognized providers as Juniper Networks. His expertise lies in scaling organizations through strategic process shifts and building high-performing teams to drive customer success and organizational efficiency. In joining Fastr, Murdock has set his sights on profitable growth.
In addition to recognizing the role Fastr’s recent SOC-2, Type 2 compliance certification might play in that growth, Murdock promises a big year of product enhancements for Fastr’s enterprise solutions including Fastr Frontend, for digital experience composition and experimentation; Publicator, for premium digital catalog creation; and MINIBC, offering subscription and payment management for BigCommerce-powered stores.
Ryan Breen, Fastr’s Chief Technology Officer, emphasized the significance of Murdock joining the organization at this critical juncture for the business: “John’s leadership comes at a time when we are redoubling our efforts to fortify our technology for the enterprise, incorporating cutting-edge advancements like artificial intelligence, and introducing new functionalities and service packages that will elevate Fastr's value proposition. His arrival marks a milestone in our journey towards greater maturity as an organization, and we look forward to the incredible advancements and innovations that will define this chapter of Fastr’s story.”
Fastr's presence will be prominently felt in the upcoming months, starting with its participation at eTail West from February 26th to 29th. The company is set to make a significant impact at other key industry events, including ShopTalk and the CommerceNext Ecommerce Growth Show later this year. These engagements underscore Fastr's dedication to staying at the forefront of industry trends and building lasting partnerships.
Murdock recognizes the importance of keeping in step, and even ahead, of the industry, saying, “As I step into the role of CEO at Fastr, I am filled with optimism for the future of our company and the ecommerce landscape as a whole. Together with our dedicated team, we will not only embrace the opportunities presented by the evolving market landscape but also strive to shape its trajectory. I am excited about the incredible journey ahead and the chance to work collaboratively to unlock new possibilities for Fastr and our valued community of partners and clients."
For media inquiries or to schedule an interview with John Murdock, please contact:
Alex Smith, Global Director of Marketing, at asmith@getfastr.com.
About Fastr
Fastr Frontend is the experience optimization platform that global brands and retailers trust to accelerate their ecommerce innovation and drive revenue growth. Seamlessly combining powerful design tools with intuitive orchestration capabilities, Fastr Frontend grants marketers, merchandisers, and creatives unparalleled control over their ecommerce sites and the freedom to experiment at scale. Bolstered by a built-in, brand-aware AI assistant, lean teams can rapidly create, deploy, and optimize dynamic shopping experiences without dependence on developers.
In 2023, Fastr emerged as the corporate identity uniting Zmags, renowned for its Publicator digital catalog solution and Creator Studio software, and Be A Part Of, the award-winning agency acquired by Zmags the previous year. Headquartered in Boston with a distributed worldwide team, Fastr powers innovative ecommerce experiences for brands and retailers of all sizes through its SaaS platforms and custom design and development services packages. Fastr is backed by Akmazo Capital.