If you haven’t tested your website, now is the time to do so. Ever heard of Murphy’s Law? Anything that can go wrong, will go wrong. Don't let that happen to your site. Research conducted by New Relic, 18% of online shoppers will abandon their cart due to slow page load times, which accounts for approximately $3 billion in lost sales across the United States each year. Poor running sites can be detrimental to potential customers and force them to look at competitors. It is good to test rigorous loading ahead of your busy season to correct breakpoints and bottlenecks on your site.
Divide and conquer is the strategy here. You and your team need to pick a set date to finalize what tools and resources you will be using. That way you won’t be bogged down with trying out new tech and software when you should be focusing on campaign KPIs. Document your plan of attack so everyone on your team can follow efficiently. Physically laying out your strategy and time schedule will make your team effectual this holiday season.
Social Rank lets you manage your Twitter and Instagram followers. You can create lists of specific followers and sort by bio keywords, location, and more to track leads. You can even export these lists to share with other departments as well. Social Ranks will also track who is the most engaging followers so you can create loyalty programs.
There is a lot to do! But, by building a plan for your pre-holiday promotions, campaigns, and social, let’s not only your team but also your shoppers be armed with the information they need before the big shopping days.