Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

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By: Jenny Holton
April 1st, 2024

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but a...

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By: Alex Smith
March 26th, 2024

Anyone that has attended an event as large-scale as last week’s Shoptalk: Spring in Las Vegas knows that there is so much to retain, digest, and ultimately apply to your team, brand, and strategy moving forward. So, if you can’t decide which to unpack fir...

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By: Alex Smith
March 22nd, 2024

In an era where digital experiences dominate our daily lives, ensuring that websites are accessible to all is not just a legal requirement but a moral imperative. Approximately 16% of the global population live with disabilities and 27% of U.S. adults fal...

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By: Alex Smith
March 11th, 2024

Next week from March 17–20, over 10,000 retail leaders and innovators will gather in Las Vegas for Shoptalk 2024. The content-rich event is the industry’s biggest of the year – serving as the ultimate hub for attendees to network and gain actionable insig...

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By: Jenny Holton
March 7th, 2024

Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlig...

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By: Ryan Breen
February 22nd, 2024

Originally published as a guest post on CMS Critic on February 21, 2024. AI investments are riddled with pain and often end in broken dreams. For e-Commerce companies, the true promise of AI lies beyond tools and in sophisticated, flexible environments – ...

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By: Alex Smith
February 1st, 2024

In the past, “Digital Transformation” ruled the day for ecommerce businesses—it was the be all and end all for our industry and many others. But the digital transformation mindset no longer achieves what organizations need it to. In its place, ecommerce e...

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By: Alex Smith
January 26th, 2024

The recent CMS Kickoff 2024, hosted by Boye & Co, brought together industry leaders, innovators, and disruptors in the content management space. As a leading Digital Experience Composition provider, Fastr was present to showcase our commitment to push...

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By: Alex Smith
January 18th, 2024

As we've begun the new year, the lessons of the past, shaped by the tumultuous events of 2023 and the preceding years, have left an indelible mark on the ecommerce landscape. It's now clear that predicting the future in this ever-evolving realm is a formi...

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By: Jenny Holton
December 22nd, 2023

From product categories to gift-finder quizzes, price ranges to digital catalogs, ecommerce gift guides are intended to simplify the holiday shopping process for those looking to purchase special somethings for everyone on their list. They're certainly co...

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By: Alex Spiret
December 14th, 2023

Are your digital experiences looking a little stale? Time to sprinkle some spice onto your static designs to demand attention, enhance your shopping experiences, and flex your brand's personality. Watch the full replay of our latest Design Lab for unique ...

Blog Feature

By: Alex Smith
December 8th, 2023

The holiday season is a magical time for ecommerce businesses, marked by surges in online traffic and a flurry of festive purchases. As ecommerce leaders, navigating through this hectic period requires strategic planning, and one critical aspect often deb...

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By: Jenny Holton
November 30th, 2023

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

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By: Jenny Holton
November 20th, 2023

You’ve probably heard the age-old saying: “A picture is worth a thousand words”. But did you know this? Visual information makes up 90% of the data sent to your brain (MIT) and we process visuals 60,000 times faster than we do text (University of Minnesot...

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By: Alex Smith
November 10th, 2023

AI tools are making a big splash across industries, and ecommerce is no exception. With promises of enhanced efficiency and delegation, streamlined workflows for page and image generation, and a whole host of other potential innovations on the horizon, ma...

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By: Alex Smith
October 10th, 2023

I am thrilled to announce a game-changing transformation in our company that is set to revolutionize the world of ecommerce. Today, we proudly introduce FastrAI, a powerful adaptive AI that will reshape the way brands create and optimize their online shop...

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By: Jenny Holton
September 25th, 2023

It's all too easy to get caught up in our to-do lists – be it at work, at home, or often both – and miss the opportunities to pause, be present, connect with our communities, and also to give back. So, as much as we love the work we do in the wild world o...

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By: Alex Smith
September 21st, 2023

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past, relies on an organization’s ability to design and provide unique and dynamic experiences for their customers...

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By: Alex Smith
September 18th, 2023

AI is all the rage and its popularity does not look to be slowing down any time soon. In nearly every industry, AI-based tools are promising massive benefits, especially when it comes to design projects. Solutions like ChatGPT and image generators allow t...

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By: Jenny Holton
September 13th, 2023

In this short video tutorial, you'll get a behind-the-scenes look at how Fastr Frontend enables ecommerce brands to create sales-driving quizzes for their sites.

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By: Jenny Holton
September 8th, 2023

In yesterday's FASTR Design Lab, we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.

Blog Feature

By: Jenny Holton
August 29th, 2023

In this short video tutorial, you'll see how Fastr Frontend enables you to create countdown timers that display deadlines, create a sense of urgency, and drive sales.

Blog Feature

By: Alex Smith
August 18th, 2023

The customer journey—which we’ve written about before—is a foundational component of any effective ecommerce strategy, certainly any strategy that hopes to build long term customer relationships. Through the customer journey, retailers are able to interac...

Blog Feature

By: Alex Spiret
August 15th, 2023

In this short video tutorial, you'll get a look at the quick and painless functionality of Fastr Frontend's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and...

Blog Feature

By: Alex Smith
August 10th, 2023

What does digital experience mean to you? When you’re browsing an online catalog or comparing brands, what leaps out to you most? Is it the speed with which pages load? Is it a search functionality that lets you find the product or the information you’re ...

Blog Feature

By: Allison Vernerey
August 7th, 2023

In this short video tutorial, you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

Blog Feature

By: Alex Smith
July 27th, 2023

The ecommerce buying journey, known as the path to purchase, can be likened to many scenarios – getting from point A to point B, putting together a piece of furniture, or cooking a delicious meal. They all have an end goal, and there are both tools that h...

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Online Shopping Trends | Content Spotlight

By: Alex Spiret
July 20th, 2023

The psychology behind quizzes is based on years (since before the internet was a thing and people took quizzes in magazines) of data. According to Psychology Today, people use quizzes to learn something about themselves, to indulge in a little 'me time,' ...

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By: Allison Vernerey
July 13th, 2023

The role of artificial intelligence (AI) in ecommerce is rapidly evolving. The last year seems to have seen as much advancement in AI as prior decades combined. With its ability to enhance customer experiences, streamline operations, and drive business gr...

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By: Alex Smith
July 6th, 2023

For online and hybrid retailers, there is perhaps no more valuable resource than a customer journey map. Sometimes simply referred to as your funnel, the map is your crystal ball—a dynamic repository that helps both predict and influence a buyer as they m...

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By: Alex Smith
June 29th, 2023

Yesterday Zmags’ CTO Ryan Breen discussed the topic of content experimentation with Rachel Sutherland, Ecommerce Operations Manager for Toys “R” Us. With ever-increasing revenue targets, economic pressures influencing ecommerce buying behavior, and consta...

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By: Jenny Holton
June 27th, 2023

During this time of economic uncertainty, the general population feels the financial strain on their purchasing power and businesses see that reflected in their sales. Adding the heavy hand of political pressures to this already-unstable mix and you get b...

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By: Alex Smith
June 23rd, 2023

Who doesn’t love the comfort of security and routine in their place of work? Having well-defined, long-standing practices has helped many an organization tackle complex projects with the confidence of checking off a daily to-do. With routine, you are cons...

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Zmags News

By: Alex Smith
June 15th, 2023

Allison Vernerey, Zmags VP of Product Management, to Participate in CommerceNext’s Roundtable Discussion Series We are very excited to announce that Allison Vernerey, Zmags' VP of Product Management, will be participating in a roundtable discussion at Com...

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By: Alex Smith
June 8th, 2023

Size does matter in ecommerce – and not just for apparel. When you’re looking at static photos of merchandise online, whether it be a bouquet of flowers, piece of furniture, or article of clothing, it can be very difficult to visualize the size of the ite...

Blog Feature

By: Alex Smith
June 1st, 2023

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation wi...

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By: Alex Smith
May 25th, 2023

This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with ...

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By: Alex Smith
May 18th, 2023

There is no more important quality in the modern ecommerce landscape than convenience. For your customers, convenience embodies everything from knowledge to agility, understanding what they’re buying and being able to go from cart to checkout with ease.

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By: Alex Spiret
May 11th, 2023

Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a...

Blog Feature

By: Alex Smith
May 4th, 2023

The Importance of the Digital Experience In Beauty & Cosmetics The beauty and cosmetics industry is visual by nature. It’s no coincidence that the most influential brands often have the greatest use of imagery, as visuals often serve as the essence of...

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By: Alex Smith
May 2nd, 2023

Designers need time to ideate - sometimes on their own, sometimes with others. Designers also need critiques. Honest evaluations of their work and an objective assessment of whether it meets the needs of the project or campaign. And most designers also ne...

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By: Alex Smith
April 27th, 2023

For every great idea in ecommerce, there’s at least one obstacle in the way of making it successful. More often, there are multiple challenges that teams face when bringing their vision to life.

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By: Alex Smith
April 24th, 2023

Keeping up with the latest technology advancements is a challenge for anyone. Businesses struggle to make the changes that they know will deliver a positive impact on productivity, efficiency, or experience because it can be so daunting to ensure you can ...

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By: Alex Smith
April 20th, 2023

In the ever-evolving world of ecommerce, staying ahead of the competition and delivering exceptional digital experiences to customers is essential. Ecommerce development teams are constantly exploring new technologies and strategies to enhance their produ...

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By: Zmags
April 13th, 2023

You know that having a fast and reliable ecommerce website is essential. However, have you ever considered the impact that website performance can have on your bottom line? It can be tempting to avoid website updates when your budget is tight, but that is...

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By: Alex Smith
April 6th, 2023

In-store shopping experiences vary widely by brand and category. Most buyers set their expectations accordingly. If you’re making an appointment to access high-end merchandise with the assistance of a personal shopper, you’re likely to receive an offer of...

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By: Alex Smith
March 30th, 2023

In talking to thousands of ecommerce leaders, we’ve heard time and again that one of the biggest challenges they face is finding a way to elevate their Product Detail Pages (PDPs) beyond basic templates. And as online shoppers are increasingly landing dir...

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By: Alex Smith
March 23rd, 2023

Understanding a customer’s expectations and preferred experiences across all channels best positions an ecommerce business for success. But gathering that information, synthesizing it, and analyzing it so the data can be used in a meaningful way is no sma...

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By: Alex Smith
March 16th, 2023

Optimizing your ecommerce product pages is essential for driving sales and increasing conversions. A well-optimized product page can make the difference between a customer quickly moving on to the next website or making a purchase.

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By: Alex Smith
March 9th, 2023

As marketers, one of the more challenging aspects of our work is to balance the many creative ideas our teams have and the myriad experiments we wish to deploy with the always limited set of resources (including people’s time and budgets). Enabled with th...

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Ecommerce Articles

By: Allison Vernerey
March 2nd, 2023

The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, scroll, and click. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering w...

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By: Alex Smith
February 23rd, 2023

Earlier this month we launched Fastr Frontend, the first Frontend-as-a-Service built for business users. Today our visionary Zmags product leaders Ryan Breen (CTO) and Allison Vernerey (VP, Product) broke down the challenges faced by ecommerce marketers t...

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By: Zmags
February 16th, 2023

Ecommerce digital transformation can seem like a daunting task, but with a clear plan and the right tools, it can be a smooth and successful process. In this guide, we will outline the steps you need to take to successfully transform your ecommerce busine...

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Ecommerce Best Practices

By: Creator Product Team
January 26th, 2023

For many ecommerce sites, the time from Halloween through Christmas signals a code freeze for the software development team. Whether done to reduce the risk of disruption to your site due to increased holiday traffic, to test new module functionality in a...

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Ecommerce Best Practices|Online Shopping Trends|Zm | Ecommerce Best Practices|Zmags News | Ecommerce Best Practices | Ecommerce Articles

By: Customer Success
January 5th, 2023

It’s no secret that ecommerce is big business. After experiencing a 27.6% growth in sales in 2020, in large part due to the pandemic, Statista projects global ecommerce annual sales will exceed $6 billion by 2024.

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Ecommerce Best Practices|Online Shopping Trends|Zm | Ecommerce Best Practices|Zmags News | Ecommerce Best Practices | Ecommerce Articles

By: Customer Success
December 28th, 2022

According to eMarketer, in 2023, retail sales worldwide are forecast at $30.3 trillion, 4.5 percent more than in 2022, and a slight deceleration in growth rates. However, the uncertainty of a looming recession and inflation have certainly impacted buyer b...

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Ecommerce Articles | headless platform | ecommerce replatforming | headless frontend | ecommerce re-platform

By: Creator Product Team
December 19th, 2022

As the world of ecommerce continues to evolve and buyers’ expectations increase, businesses are looking for ways to differentiate themselves from competitors with optimized functionality, high-quality products, and a personalized digital experience.

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Ecommerce Best Practices|Online Shopping Trends | Ecommerce Articles | ecommerce frontend | ecommerce re-platform | Ecommerce Mobile Engagement

By: Creator Product Team
December 14th, 2022

When it comes to search engine optimization (SEO), we’re all somewhat beholden to the All-Mighty Google. Placing on the first page of Google has significant implications for site traffic, conversions, and overall business performance.

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Ecommerce Best Practices|Online Shopping Trends | Ecommerce Articles | ecommerce frontend | Ecommerce Mobile Engagement

By: Customer Success
November 30th, 2022

As of 2022, 70% of all web traffic comes from mobile devices. That means, for those in ecommerce, developing a mobile experience that engages smartphone users and drives conversions is critical to the success of your business. In fact, research shows that...

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By: Creator Product Team
September 8th, 2022

September brings a change in weather and a change in planning. If you’re in ecommerce, that means you are already thinking about those holidays in December that get many people shopping. Are you prepared? Because now is actually when you should be thinkin...

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headless platform | ecommerce frontend | ecommerce replatforming | headless frontend

By: Allison Vernerey
August 19th, 2022

Headless. Even the name sounds agonizingly painful. And if you know enough about the process – detaching the "head" (the presentation layer, such as a website) from the "body" (the backend functionality, such as the cart) – you know there is some pain inv...

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headless platform | ecommerce frontend | headless frontend | ecommerce re-platform

By: Allison Vernerey
August 19th, 2022

We’ve all been there. You take a look at your competition and wonder, how are they doing it? How many developers do they have? Why can’t you have a site like theirs? Then comes the mindset of “If only…” If only I had the time and funding. If only I could ...

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Ecommerce Best Practices | Ecommerce Articles | Creator News & Updates

By: Creator Product Team
July 27th, 2022

The digital retail landscape is constantly changing. As we head into the second half of 2022, both supply chain problems and elevated inflation are still causing some uncertainty for shoppers. The good news is that according to economists and the National...

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Online Shopping Trends | Ecommerce Articles

By: Alex Spiret
April 26th, 2022

Today's eCommerce has evolved where customers do their shopping across a variety of channels. The commerce platforms built to support traditional online shopping can be limiting when it comes to delivering the high-impact engaging experiences that custome...

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Online Shopping Trends | Ecommerce Best Practices

By: Alex Spiret
December 16th, 2021

There is so much technology available today, and as technology continues to evolve it can be challenging for businesses to know which ones are best suited for their specific needs and goals. Many brands turn to digital experience platforms (DXPs) as their...

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Ecommerce Best Practices | Ecommerce Articles

By: Alex Spiret
December 2nd, 2021

In our recent webinar, eCommerce in 2022: Tips, Trends, & Tricks we heard from a panel of global retail leaders as they discuss their thoughts on where they expect growth, anticipate challenges, and their biggest predictions for the year ahead. Watch ...

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Online Shopping Trends | Ecommerce Best Practices | Ecommerce Articles

By: Alex Spiret
November 18th, 2021

A digital experience platform (DXP) is an integrated technology designed to compose, optimize, and deliver digital content experiences across the customer journey on your website. DXPs have grown out of CMSs (content management systems) limitations in cre...

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Online Shopping Trends | Ecommerce Best Practices

By: Alex Spiret
November 8th, 2021

Customer shopping habits have changed. Over the last two years, they have turned to online shopping, which in turn, forced all businesses to build up their eCommerce presences. With the holiday season about to heat up, Deloitte Insights predicts that 62% ...

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Creator News & Updates

By: Alex Spiret
October 29th, 2021

You may have already heard the news that the Creator platform has a new innovation in its digital experience arsenal. This feature enables marketers to upload ANY design file directly to their website, in mere seconds. This patent-pending innovation empow...

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Zmags News | Ecommerce Best Practices | Creator News & Updates

By: Alex Spiret
September 13th, 2021

When it comes to implementing marketing campaigns and programs, each team is unique - and so are the design files used to bring their creatives to life. Marketers and designers can choose between dozens of design and image file types, and create them in d...

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Shoppable Content | Ecommerce Best Practices

By: Alex Spiret
July 28th, 2021

The digital path-to-purchase has been a topic of discussion for many years for marketing specialists. As digital media changes and evolves, so do customers' shopping behaviors. Using data to track and understand your customer buying journey will enable yo...

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Ecommerce Best Practices

By: Alex Spiret
July 22nd, 2021

Let's face it, as marvelous as your branding may be or as innovative as your product/service is, if you're not ranking on the first Google Search Engine Results Page (SERP), people may never know your business exists. A well-rounded Search Engine Optimiza...

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By: Alex Spiret
July 9th, 2021

Welcome to another edition of Creator Spotlight, where we introduce you to the rock stars that power our team and make Creator by Zmags a top place to work. Previously, you met Allison Vernerey and Alex Spiret and today we'd like to introduce you to Danie...

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Online Shopping Trends | Customer Stories | Ecommerce Best Practices | Ecommerce Articles

By: Alex Spiret
July 1st, 2021

Last year presented many challenges and unexpected changes. One of those changes was that in the land of eCommerce, many retailers experienced a digital holiday season that surpassed targets set at the beginning of the year (even with a global pandemic tu...

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Ecommerce Best Practices

By: Alex Spiret
June 17th, 2021

Every email marketer has heard the news regarding Apple's new privacy updates. Among these updates is a new feature for the built-in Mail app designed to prevent email marketing systems from tracking when consumers open their emails. So does this mean ope...

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Zmags News | Ecommerce Best Practices

By: Justin McCoubry
June 3rd, 2021

Here, at Creator by Zmags, our mission is to hire incredible individuals throughout our organization. This means we're hiring globally and headhunting the best people for very specific roles. We particularly wanted people that would bring a unique perspec...

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Ecommerce Articles|Ecommerce Best Practices

By: Molly Armando
January 1st, 2020

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive project timelines that stretch months. Everyone feels the heat. Everyone is trying t...

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Online Shopping Trends

By: Jessica Keefe
December 29th, 2019

When it comes to the eCommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customer...

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Content Spotlight

By: Jessica Keefe
April 29th, 2019

Top 5 Creator Experiences bareMinerals Floral Utopia Collection Spring is in full bloom with bareMinerals’ landing page for their newest collection of floral inspired makeup. With shoppable makeup looks and swatch examples, the makeup company’s viewers ca...

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Zmags News

By: Cait Porte
April 11th, 2019

After working closely with our customers to gather feedback on their content creation process, we have some big news: Zmags is proud to announce a whole host of new features that will make content creation easier and more effective than ever. Below are fo...

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Ecommerce Best Practices

By: Jessica Keefe
March 29th, 2019

Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to an elevated user experience and higher conversion rate. Producing a dynamic and refined user experience is at the ...

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Ecommerce Articles

By: Jessica Keefe
March 21st, 2019

A novel concept? Meeting customers where they are is such a novel concept, right? Ha! Unfortunately, it’s not novel at all, to be honest, but somehow, it’s a foreign experience for most commerce experiences that we go through as consumers today.

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Online Shopping Trends

By: Cait Porte
March 14th, 2019

A product page may be the most crucial part of your site when it comes to sealing the deal with customers. This page is the last thing your shoppers see before they make their final decision on whether or not they are purchasing from your company. So, wha...

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Ecommerce Articles

By: Jessica Keefe
February 26th, 2019

There is something ironic about luxury brands marketing to millennials. Maybe it’s the idea that this generation buys more into the brand no matter what the cost. Don’t believe me? In the first quarter of 2018 alone, Gucci’s sales reached $2.2 billion in ...

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Ecommerce Best Practices

By: Jessica Keefe
February 19th, 2019

Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a catchy subject line and interesting email body. This is your first direct communication to a customer, and all brands want to ...

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Online Shopping Trends|Shoppable Content

By: Edek Wasilewski
February 15th, 2019

Every digital marketer is looking for the best types of interactive content. While blogs, white papers, case studies, and eBooks are all great staples for generating leads but we’re all aware of the increasing demand for new interactive content. Dynamic w...

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Content Spotlight|Customer Stories

By: Jessica Keefe
January 30th, 2019

With the new year, our customers are discovering new ways to use the Creator by Zmags tool. From philanthropy pages to Valentine’s Day gift guides, our customer spotlight is full of rich content. Kendra Scott Up and coming jewelry designer Kendra Scott cr...

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Online Shopping Trends

By: Jessica Keefe
January 28th, 2019

Once upon a time, a little girl dreamed of Gucci belts, Chanel shoes, and Yves Saint Laurent handbags. And now, those dreams can become a reality with luxury brand targeting millennials with the power of storytelling. For the most part, luxury brands have...

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Online Shopping Trends

By: Jessica Keefe
January 14th, 2019

By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall eCommerce revenues. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 R...

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Online Shopping Trends

By: Jessica Keefe
January 3rd, 2019

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy. There are new tools and new strategies that are going to make 2019 a game-chan...

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Ecommerce Best Practices|Online Shopping Trends

By: Jessica Keefe
December 17th, 2018

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having a low budget for your video marketing isn’t a bad thing. You may be asking how low budget videos are acceptable when video ...

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Content Spotlight

By: Zmags Blog Author
December 14th, 2018

You thought Black Friday was over. You thought you could relax and focus on the rest of the holiday season. Well, sorry to trigger you but we have the most recent stats from Black Friday 2018. And this year was record-breaking: $3.7 billion on Thanksgivin...

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Ecommerce Best Practices|Shoppable Content

By: Cait Porte
December 10th, 2018

SEO is like the magical missing piece to organically growing your site's traffic. Interestingly, Joshua Hardwick, founder of The SEO Project, monitored Ahrefs’ organic blog traffic for one year and created a checklist for SEO purposes. Ahrefs helps busine...

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Uncategorized

By: Zmags Blog Author
December 5th, 2018

Sure, exploding volcanos and science experiments may seem daunting, but the science behind customer decision-making doesn’t have to be. In fact, knowing the science of shopping can increase your views, customers, and sales. For example, picture two types ...

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Uncategorized

By: Lindsay Moore
December 3rd, 2018

It's the latest trend since açaí bowls and avocado toast: the branded packaging experience. This new unboxing trend is a well thought out selection of shipping and packaging materials which creates a cohesive and tangible experience for your shipped produ...

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Content Spotlight

By: Zmags Blog Author
November 15th, 2018

When is the worst Sunday Scaries? Answer: Sunday before Christmas. If you are a grade A procrastinator when it comes to holiday shopping like me, then buying the perfect present within two or four days may induce anxiety. Have no fear; I may have just dis...

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Ecommerce Best Practices

By: Jessica Keefe
November 15th, 2018

You * clap* need * clap* to * clap* start * clap* recording * clap* * clap* * clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapch...

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Online Shopping Trends

By: Jessica Keefe
November 13th, 2018

With the holiday season upon us, brands and marketers are struggling to find ways to stand out from their competition. But November is introducing various interactive trends to enhance the customer experience. From AR tarot readings to immersive skincare ...

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Ecommerce Articles

By: Jessica Keefe
October 23rd, 2018

When you check your LinkedIn, it often feels like your colleagues and connections have shared countless new articles relevant to their industry. And for most digital marketers, it can sometimes feel like you’re behind the game with sharing important artic...

Blog Feature

Online Shopping Trends

By: Jessica Keefe
October 22nd, 2018

Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website send...

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Ecommerce Best Practices

By: Jessica Keefe
October 19th, 2018

Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go to work and everything seems to have a domino effect. By the time you go home, you just want to hit your bed. It seems like your mood transit...

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Online Shopping Trends

By: Zmags Blog Author
October 18th, 2018

Pumpkin spice and everything nice. Fall in Boston is arguably the prettiest season with the most festive activities around. As we are snuggling up in our sweaters and sipping mulled wine, new email marketing trends have emerged during the autumn season. R...

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Online Shopping Trends

By: Zmags Blog Author
October 17th, 2018

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “eCommers”, we constantly remind marketers and business people to showcase their content ...

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Ecommerce Best Practices

By: Lindsay Moore
October 16th, 2018

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when five other companies are selling similar products to yours? New customers are crucial for rising your company above...

Blog Feature

Online Shopping Trends

By: Jessica Keefe
October 11th, 2018

The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume ...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
October 4th, 2018

So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach from GDPR regulations and opt-in requests. This means they need to make the most of the ones they still have by providing e...

Blog Feature

Ecommerce Best Practices|Uncategorized

By: Zmags Blog Author
October 1st, 2018

Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement fundamental techniques to spread brand awareness, we have come up with 5 creative word of mouth strategies to really make you...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
September 25th, 2018

Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure out what is the priority and what is not. Creative content is crucial for many aspects of your business. Not only does rich imagery look aesthetic...

Blog Feature

Ecommerce Best Practices|Uncategorized

By: Jessica Keefe
September 20th, 2018

The first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a mirror with Gucci slides and a Louis Vuitton belt. But that’s far from the truth. Instagram influencers are diverse and p...

Blog Feature

Online Shopping Trends

By: Zmags Blog Author
September 14th, 2018

Labor Day is over. Summer hours have ended. And while fall is arguably the best season, your ecommerce company is already thinking months ahead and gearing up for the holiday season. From creating extensive campaigns to break through the Christmas-themed ...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
September 12th, 2018

It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about content marketing. But the healthcare industry is at least two years behind other industries in its use of content m...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
September 10th, 2018

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki Minaj fighting at an NYFW party, there is more to be captured. Specifically, retail ecommerce brands can make use of the tre...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
September 7th, 2018

The demand is high for the next best thing in the eCommerce world. Late 2018 and 2019 is going to be all about utilizing shoppable, interactive content. What is this interactive content? It is imagery and media that integrates quick views to keep customer...

Blog Feature

Online Shopping Trends

By: Jessica Keefe
September 5th, 2018

As I am currently having the worst moving experience ever, online homeware shopping is a saving grace. With furniture shopping switching to online experiences, the customers’ hassles are being resolved at the click of a button. Through various new approac...

Blog Feature

Ecommerce Best Practices

By: Derek Yimoyines
August 29th, 2018

Server-side rendering may be daunting but really isn’t that bad once you understand it. [embed]https://www.youtube.com/watch?v=RAhYnK0v3rk[/embed] Let’s break it down… Server-side rendering (SSR) is not the ability of an FE framework to render markup, rat...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
August 24th, 2018

Happy Friday everyone! I have been waiting so, so, so, soooo long to finally do this post. 1 - Because I love GIFs. And 2 - The last blog had so many statistics, my head was spinning. Let’s get down to the important facts about how Gifs can help your SEO....

Blog Feature

Online Shopping Trends

By: Zmags Blog Author
August 23rd, 2018

With school right around the corner, back-to-school shopping is projected to produce sales of $25.5 billion. While you may think it’s important to capitalize on students, it is equally as important to focus on the parents as well. Like Deloitte says, “ret...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
August 21st, 2018

Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, makeup becomes the medium applied to the blank canvas of the face. Your content can also serve as this canvas. AdWeek cont...

Blog Feature

Uncategorized

By: Jessica Keefe
August 9th, 2018

WOAT = Worst Of All Time You would be surprised how often site issues occur. Have you ever constructed an elaborate “Get to Know Me” infographic and all the pictures have poor quality and all your witty puns are haphazardly delivered? Anyone? No? Just me?...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
August 8th, 2018

I'm sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants on. Get in your suit, tie-up your laces, and get yourself to one of these upcoming ecommerce events. If you’re interested in expanding your ...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
August 7th, 2018

Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this article (so thank you for that). But you can’t ignore the fact that they (myself included) are the largest percenta...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
August 6th, 2018

Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in order to stay competitive, but It is stressful on marketers’ time, budgets, and patience. It requires c...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
August 1st, 2018

It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for a cheap laugh, I think of it as comical genius or – pardon my French – je na sais quoi. *BA-Dum-Chishhh* It’s important to have a consistent voice ...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
July 31st, 2018

Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it's a thing). Let's be honest; we've ...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Jessica Keefe
July 27th, 2018

Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce when she was pulled over for speeding this past week. This got me thinking about how a need for speed is becoming one of ecommerce top demands. Specif...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
July 25th, 2018

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the most-watched week beginning this past Sunday, this marks the 30 th installment for Discovery Channel. Since its debut in 198...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
July 20th, 2018

According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their consuming power gaining more influence, they will soon be the majority of car buyers. Coupled with the re...

Blog Feature

Content Spotlight

By: Zmags Blog Author
July 18th, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce inspiration. Enjoy! M&Co – Suitcase Style What it i...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
July 12th, 2018

Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported to another domain away from their computer screen and onto a hiking path surrounded by thick woods. They enter your websi...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
July 10th, 2018

Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but my company just can’t invest in that technology right now. So thanks for nothing!” Well, when in doubt,...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
June 20th, 2018

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including this one), it’s a buzzword marketers can’t seem to get away from. Often, personalization is to...

Blog Feature

Content Spotlight

By: Zmags Blog Author
June 13th, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce content inspiration. Enjoy! Michael Kors – Destination ...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
June 7th, 2018

As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they want to be entertained, delighted and inspired along the way, whether or not they ultimately buy. Th...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
May 31st, 2018

Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200% [i]. But it’s not just conversions that ...

Blog Feature

Content Spotlight

By: Zmags Blog Author
May 16th, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples from around the web. We hope you are inspired and come away with some stellar content mark...

Blog Feature

Ecommerce Best Practices

By: Jessica Keefe
May 9th, 2018

There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is just funny. But a video of someone spectacularly slipping off a skateboard is only funny if you weren’t the person ...

Blog Feature

Customer Stories

By: Zmags Blog Author
May 4th, 2018

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who de...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
April 27th, 2018

Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been raised. In response, brands are investing significant time and resources int...

Blog Feature

Content Spotlight

By: Zmags Blog Author
April 18th, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. Enjoy! LOFT – Horoscopes What it is: An interactive brand experience

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
April 12th, 2018

As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season ecommerce sales are expected to grow at 15.3% this holiday season. Customers want brands to go th...

Blog Feature

Customer Stories

By: Zmags Blog Author
March 29th, 2018

Cosabella's Content Production Dilemma Italian luxury lingerie retailer Cosabella is a brand rooted in, and devoted to, beauty and femininity. With luxurious products and lush photography, the marketing team had the digital assets and the creative vision....

Blog Feature

Content Spotlight

By: Zmags Blog Author
March 21st, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge retail marketing content examples from around the web. Enjoy! Dior – Skincare How-To What it is: A video series featuring skincar...

Blog Feature

Customer Stories

By: Zmags Blog Author
March 16th, 2018

More than ever, retailers are prioritizing a guided selling content strategy. Brands want to guide shoppers to the right product through rich shopping experiences, instead of leaving them to their own devices with a product grid. One of the most efficient...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
March 8th, 2018

Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When consumers could only really engage in a store or on the phone, retailers didn’t have to worry about ...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
February 27th, 2018

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because of this merging of roles, it’s more likely than ever that an IT Manager will have digital marketing action it...

Blog Feature

Content Spotlight

By: Jessica Keefe
February 21st, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge rich content examples from around the web. Enjoy! Annoushka - #iloveannoushka What it is: A Q&A editorial experience

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
February 16th, 2018

Online shopping is not just for large companies - with the latest ecommerce platforms and features, retailers big and small can easily set up an ecommerce channel. But with more and more options for shoppers every day, it can be difficult for brands to st...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
February 13th, 2018

Rich digital experiences are quickly becoming differentiators among ecommerce winners and losers. In 2018 and beyond, richly unique and shoppable content will be king, so to stay on the throne, retailers will need more inspiration than ever. So to get the...

Blog Feature

Shoppable Content

By: Zmags Blog Author
February 8th, 2018

Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to r...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
February 2nd, 2018

B2B Content Strategy In retail marketing, B2B and B2C content are fundamentally different, and have different goals. At their most basic functions, B2C content should inspire consumers to purchase, and B2B content should inform businesses on why they shou...

Blog Feature

Content Spotlight

By: Zmags Blog Author
January 25th, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content examples from around the web. Enjoy! Reebok – Rally What it is: A long-form shop-the-look experience

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Jessica Keefe
January 24th, 2018

Greg Zakowicz Senior Commerce Marketing Analyst, Oracle + Bronto Online shopping has never been more popular. The digital age has brought increased sales and revenue to the eCommerce world, as well as increased consumers’ expectations for the customer jou...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
January 5th, 2018

Google Analytics (GA) is one of the greatest tools in the eCommerce marketer’s toolbox. With GA, retailers can measure and track their website’s revenue and engagement metrics to create a successful content marketing strategy. The problem is, it’s been re...

Blog Feature

Content Spotlight

By: Zmags Blog Author
December 19th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge shoppable content examples from around the web. This week, we share some of our favorite holiday content examples. Enjoy! Toys"R"...

Blog Feature

Online Shopping Trends

By: Zmags Blog Author
December 14th, 2017

The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game and get the most bang for their buck, shoppers are making holiday purchases as early as September. This means online retailers must make it easy fo...

Blog Feature

Content Spotlight

By: Zmags Blog Author
November 21st, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge shoppable content examples from around the web. Enjoy! Loft – The Gift It Up Guide What it is: An instantly shoppable gift guide

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
November 9th, 2017

The rise of storytelling content and brand experiences have made engagement metrics key indicators of a brand’s success, but for many retailers the final indicator has been, and always will be, conversion. The volume of revenue generated by a campaign or ...

Blog Feature

Content Spotlight

By: Zmags Blog Author
October 25th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce interactive content examples from around the web. Enjoy! Lulu Guinness – Which Lulu Girl Are You? What it is: An intera...

Blog Feature

Zmags News

By: Zmags Blog Author
October 24th, 2017

What do you do at Zmags? How long have you worked here and why do you stay? The official title is Support and Solutions Engineer, but as most members of our team we handle all aspects of the technical side of the two Zmags platforms. Specifically I focus ...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
October 20th, 2017

According to 3 Tactics to Optimize the Benefits of Visual Commerce, by Retail Touchpoints, the value of visual data is on the rise. By 2020, 55% of US internet users will want to virtually view how furnishings fit in a home prior to purchase – and that’s ...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
October 5th, 2017

Zmags and NAPCO Research recently teamed up to gauge the state of rich content for today’s online retailers. Through an online survey seeded to the Total Retail audience, we have collected over 150 responses across industry verticals like consumer electro...

Blog Feature

Content Spotlight

By: Zmags Blog Author
September 28th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Charles Tyrwhitt – Non-Iron Shirts What it is: An educational guide to Charles Tyrw...

Blog Feature

Uncategorized|Zmags News

By: Zmags Blog Author
September 21st, 2017

Adobe Dynamic Media (formerly Scene 7) gives retailers the tools to easily manage images, videos, and other assets across every digital channel. With an easy user interface, Dynamic Media allows users to manipulate their media in a variety of ways and del...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
September 14th, 2017

Brands have a whole host of digital marketing goals to meet: engagement metrics, long-term loyalty, a dynamic brand image, the list goes on. But for many, especially during busy seasons like the holidays, their goals usually boil down to one measure of su...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
September 7th, 2017

It’s been proven time and time again: online shoppers want guidance throughout their purchase process. They don’t want to be served up grid after grid of products, with no way of knowing what item is right for them. Providing a guided selling experience c...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 31st, 2017

It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports...

Blog Feature

Content Spotlight

By: Zmags Blog Author
August 23rd, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Long Tall Sally – Holiday Packing List What it is: An interactive guide to vacation...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 17th, 2017

According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)” [i] This mean...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 10th, 2017

Online shopping has evolved past the standard product grid. Shoppers are hungry for more – they want inspiration, straight from the brands they love. And when customers receive motivational content, brands are rewarded not just with revenue, but loyalty a...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 3rd, 2017

One of the best ways to display a large volume of products in your content is through shoppable digital lookbooks. They are richly visual and are easily navigated by a customer who is new to your site. The sliding feature is intuitive, and lookbooks place...

Blog Feature

Content Spotlight

By: Zmags Blog Author
July 26th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content from around the web. Enjoy! Laura Ashley - Dark or Light What it is: A how-to buying guide

Blog Feature

Online Shopping Trends

By: Zmags Blog Author
July 25th, 2017

The intersection of commerce, content, and social has been a lofty goal for retail marketers across the brand spectrum. But it looks like the industry is one step closer: meet Amazon Spark. Amazon launched the mobile app one week ago, and seems to have be...

Blog Feature

Zmags News

By: Zmags Blog Author
July 12th, 2017

Black Friday, Cyber Monday, and now - Amazon Prime Day. It is a huge opportunity for the retailer, and in three short years has become a celebrated event. It was estimated that Amazon reached over $525 million in sales last year ( http://www.cnbc.com/) - ...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
June 29th, 2017

Everyone knows the holiday season is a critical sales period for retailers; last year, the retail industry saw a whopping 17.8% increase in online holiday sales year over year, and sales are expected to reach $110 billion in 2017 (emarketer.com). But ther...

Blog Feature

Content Spotlight

By: Zmags Blog Author
June 20th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content from around the web. Enjoy! Fitbit - Why Fitbit? What it is: An interactive long-form experience

Blog Feature

Shoppable Content

By: Zmags Blog Author
June 14th, 2017

Fresh content should be a part of every retail marketer’s content strategy. It’s an impactful way for brands to deliver exciting experiences to their loyal customers that want to be surprised and on the cutting edge. Seasonal experiences are one of the be...

Blog Feature

Shoppable Content|Zmags News

By: Lindsay Moore
June 6th, 2017

In the ecommerce industry, we focus a lot on the ‘Digital Customer Journey’ – how to create it, track it, optimize it, and make it flexible, in order to get products in front of shoppers fast. But as technology providers, we don’t always showcase the many...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
June 1st, 2017

The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry Goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com. And in the same year, a whopping 52% of US hous...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
May 25th, 2017

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences int...

Blog Feature

Content Spotlight

By: Zmags Blog Author
May 17th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content from around the web. Enjoy!

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
May 11th, 2017

It's a known fact that rich content is a digital marketer's greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers nee...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
May 9th, 2017

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with ...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
May 4th, 2017

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobi...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
April 26th, 2017

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look feature...

Blog Feature

Content Spotlight

By: Zmags Blog Author
April 19th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Kate Somerville - Kate Can Glow What it is: A multimedia experience featuring real ...

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Zmags Blog Author
April 13th, 2017

Crafting the Brand Experience Lifestyle brand Dormify wanted to quickly publish customer experiences - not only on their blog and social channels, but also directly on their ecommerce website. So Nicole Gardner, COO, and her team began examining new strat...

Blog Feature

Zmags News

By: Jessica Keefe
April 6th, 2017

Magento Imagine 2017 has officially come to a close after three jam-packed days of thought leadership presentations, networking sessions, and some fun as well. As always, it was one of the most anticipated and widely attended ecommerce events of the year,...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
March 30th, 2017

One of our favorite forms of content is the tried and true buyers guide. Coupled with rich and shoppable content, it’s a striking way to guide the customer down the path to purchase. And with editorial featurettes and personalized advice, customers are co...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
March 21st, 2017

Is Your Web Content Truly Accessible to All? Since 2015, over 300 lawsuits have been filed in violation of one giant, but frustratingly nebulous, concept: website accessibility. In the height of the digital commerce age, retailers must reexamine if they a...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
March 14th, 2017

In the first installment of this two-part series, we discussed the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce. That led to some broad observations — in ...

Blog Feature

Zmags News

By: Zmags Blog Author
March 9th, 2017

What do you do at Zmags? How long have you worked here and why do you stay? I am a Lead Developer and Team Leader for the Development Team located in Copenhagen. My role mainly focuses on contributing actively to the overall project code base (“getting ha...

Blog Feature

Customer Stories|Online Shopping Trends

By: Zmags Blog Author
March 2nd, 2017

Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions. And interactive holiday-driven content is a powerful way ...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
February 28th, 2017

In this first installment of a two-part series, the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce are discussed. In part two, the discussion extends to opt...

Blog Feature

Content Spotlight

By: Zmags Blog Author
February 22nd, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Free People - Freestyle What it is: A multimedia buying guide

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
February 15th, 2017

Forbes Magazine recently reported that 58% of companies who are more profitable than their competitors have their CEO in charge of customer experience management. This is a staggering number, and reaffirms why top retailers are committed to delivering the...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
February 8th, 2017

Carousel sliders have always been a staple of the ecommerce website, but lately they have received an upgrade. By adding instant shoppability, customers can shop the featured looks and products without having to search through the website, or even scroll ...

Blog Feature

Online Shopping Trends|Shoppable Content

By: Zmags Blog Author
January 31st, 2017

The Cosmetics Marketing Problem Unlike fashion or footwear, the value of a cosmetic product isn’t in what it looks like – it’s in what it does. Which presents a problem to eCommerce marketers; your online customers can’t physically test out several shades...

Blog Feature

Content Spotlight

By: Zmags Blog Author
January 24th, 2017

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Estée Lauder - 3 Minute Beauty What it is: A multimedia and shoppable buying g...

Blog Feature

Online Shopping Trends|Shoppable Content

By: Zmags Blog Author
January 19th, 2017

In the fashion and retail industry, New York Fashion Week (NYFW) is the biggest event of the year. It’s an opportunity for leading brands to showcase a year of planning, designing, and producing on the highly-coveted and elite runway. But providing access...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
January 5th, 2017

Social media is a valuable tool for retail marketers who are looking to deliver their messaging directly to the customer, wherever they are. It’s a great way to establish a connection with the customer, or further the relationship that you’ve already buil...

Blog Feature

Content Spotlight|Shoppable Content

By: Zmags Blog Author
December 27th, 2016

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Toms - Improving Lives What it is: A digital break down of Toms humanitarian e...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
December 20th, 2016

As the biggest holiday retail season of the year comes to an end, you probably need a well-deserved distraction. So take a break, and check out some of the coolest holiday digital experiences out there. They’re the perfect antidote to the pre-holidays off...

Blog Feature

Customer Stories|Shoppable Content

By: Zmags Blog Author
December 13th, 2016

Selling furniture online presents a unique challenge to digital marketers – how to enable customers to experience the products without actually physically seeing or touching them. Furniture is a risky item to buy online: it’s expensive, often big and can ...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 13th, 2016

To kick off the holiday season, we're launching our 12 Days of Gift Guides - a celebration of retail's best holiday gift guides. Check in daily through December 13th for our favorite experiences that combine creative + engaging rich content with smart sho...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 6th, 2016

To stand out in an industry that revolves around change, retailers must explore new ways to extend their brands and break down the walls of typical ecommerce channels. Furniture and home décor retailer West Elm takes this concept further – in 2018, they w...

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Customer Stories|Ecommerce Best Practices|Shoppabl

By: Zmags Blog Author
November 23rd, 2016

Courting top-of-funnel customers is a delicate business: come on too strong, and it’s an instant turn-off to a would-be buyer. When a potential customer is just being introduced to your brand, the last thing they want is to be immediately driven to a ster...

Blog Feature

Customer Stories|Shoppable Content

By: Zmags Blog Author
November 1st, 2016

Aerosoles is reaching out and trying to connect with the millennial audience, a group that demands fresh, engaging content. To that end, their latest digital experience – the Aerosoles Fall Collection – is a home run. The beautifully immersive experience ...

Blog Feature

Zmags News

By: Zmags Blog Author
October 26th, 2016

What do you do at Zmags? How long have you worked here and why do you stay? I think my exact title is Solutions Engineer but I’m involved in multiple areas here. My main focus here is in the pre- and post-sale process. I help address questions that fall o...

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Jessica Keefe
October 25th, 2016

This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann.

Blog Feature

Customer Stories|Online Shopping Trends

By: Zmags Blog Author
October 3rd, 2016

New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion weeks in Paris, Milan and London. The "who's who" and upper crust jet to these events, where what you wear is just as important as what the models...

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Ecommerce Best Practices|Online Shopping Trends|Sh

By: Zmags Blog Author
September 27th, 2016

Customers are bombarded from all sides during the holiday advertising season – online, on television, even on their social media accounts. To cut through the noise, retailers have to provide creative, inspirational content that does more than offer a prod...

Blog Feature

Online Shopping Trends|Shoppable Content|Zmags New

By: Zmags Blog Author
September 20th, 2016

Fashion has always been an industry built on trends, and through social media people are exposed to them faster than ever via their favorite brands and celebrities. Before, it was red carpets and runway shows scattered throughout the year; now Instagram a...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
September 10th, 2016

The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clea...

Blog Feature

Customer Stories|Shoppable Content

By: Zmags Blog Author
August 29th, 2016

Engaging eCommerce content comes in many forms — imagery, video, user generated — the list goes on. The focus is typically on the product that a retailer wants to showcase rather than the person making the purchase. While this type of content is valuable,...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
August 25th, 2016

The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the on...

Blog Feature

Shoppable Content|Zmags News

By: Zmags Blog Author
August 25th, 2016

The ecommerce industry lacks the significant data on shoppable content that retailers need, and that makes it hard for them to make strategic decisions. So we decided to collect it ourselves, and the results are in - we received survey responses from bran...

Blog Feature

Customer Stories|Ecommerce Best Practices

By: Zmags Blog Author
May 16th, 2016

By Paul S. Carroll, VP Digital and Ecommerce Creative, New York & Company For years, the online retail experience has followed a standard pattern — a simple eCommerce funnel consisting of a grid of product images, menus, a cart and a checkout. Retaile...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
April 6th, 2016

There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendo...

Blog Feature

Online Shopping Trends

By: Zmags Blog Author
March 31st, 2016

Adobe Summit 2016 has come and gone, and the Zmags’ team has returned to Boston tired, inspired, and a little sunburned. This event is known for their iconic speakers, from George Clooney to Abby Wambach, and the topics ranged from personalization to bran...

Blog Feature

Customer Stories|Shoppable Content

By: Zmags Blog Author
March 24th, 2016

With more than 50 percent of in-store sales being influenced by digital channels in 2015 alone, it is a crucial time for retailers to provide their customers with the most intuitive digital experience possible across all channels. In a recent Demandware a...

Blog Feature

Zmags News

By: Zmags Blog Author
March 11th, 2016

Retail Week Live is almost upon us, and we’re getting excited for this can’t-miss event! This two-day conference in London draws top professionals from across the EU to come together in an exchange of knowledge and networking. If you haven’t already regis...

Blog Feature

Zmags News

By: Zmags Blog Author
March 9th, 2016

Spring is just around the corner — and that means it's time to fill out March Madness brackets. The stakes are high at Zmags HQ, where pride and prizes (but mostly pride) is on the line in picking winning teams. Even our UK-based VP of Global Sales joined...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
March 8th, 2016

With a fresh year upon us, I want to share the four biggest technology trends every retailer should be paying attention to in 2016. Personalization Gets Real On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers...

Blog Feature

Ecommerce Best Practices|Shoppable Content

By: Zmags Blog Author
February 17th, 2016

Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and acces...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends|Sh

By: Zmags Blog Author
February 3rd, 2016

Having a responsive ecommerce website is no longer “optional” for ecommerce retailers – it’s the new, necessary standard in order to be considered a serious ecommerce retailer. Device agnostic content, along with the ease of a single code-base, give retai...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
January 28th, 2016

As we enter a new year, many retail professionals reflect on past accomplishments and future plans. The past ten years have seen sweeping changes in retail and in how ecommerce providers have evolved to support those changes—not only in how retailers do b...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
January 15th, 2016

What a difference a decade makes! Ten years ago, in a pre-iPhone world, Zmags emerged from Copenhagen as an online publishing platform. Since then, we have transformed into a top-tier shoppable content eCommerce company and our products are used by over 1...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends|Sh

By: Zmags Blog Author
January 14th, 2016

By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
January 7th, 2016

I may go shopping because I need pants. But while I may go into a store with a mission to find pants, I often leave with an entire outfit. There is a science behind why this happens, and it’s the mark of a great merchandising team. If I shop online, howev...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 10th, 2015

Today’s digital customers don’t have a lot of time to waste. They want to visit, quickly browse, and easily purchase the products most relevant to them. For this reason, leading online retailers like Marks & Spencer and Neiman Marcus are placing custo...

Blog Feature

Ecommerce Best Practices|Online Shopping Trends

By: Zmags Blog Author
December 7th, 2015

The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful fo...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
December 3rd, 2015

With ecommerce continuing to grow at an unprecedented rate, more retailers are realizing that their technology and marketing efforts must be closely synchronized in order to achieve the best possible results for their business. CMOs, CIOs and heads of eco...

Blog Feature

Online Shopping Trends

By: Zmags Blog Author
December 1st, 2015

While some retailers — like REI, Patagonia, Dillards and Staples — garnered recent attention by announcing they’d shut down over the Thanksgiving holiday, Black Friday remains one of the biggest shopping days of the year in the U.S. In fact, the National ...

Blog Feature

Customer Stories

By: Zmags Blog Author
November 13th, 2015

Marks & Spencer is a leading UK-headquartered retailer with a 130 year history of providing customers with exceptional shopping experiences. Although founded more than a century ago, the company remains on the cutting-edge of retail with innovative sh...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
October 1st, 2015

Shop.org just wrapped up and it’s becoming one of my favorite events to attend. Why? There are several reasons I make time for this event every year: First, it’s short and sweet. I love the 2-day format! It lets people carry the momentum, learning, and en...

Blog Feature

Ecommerce Best Practices

By: Zmags Blog Author
September 29th, 2015

Marketers talk a lot about "customer experience," but what does it really mean? And how do you measure it? An emerging trend is marketers' using attention metrics to hold themselves accountable for delivering the types of experiences that capture people's...