A/B testing is an experimentation method used in marketing, web development, and other fields to compare the performance of two different versions of a marketing or website element.
Cart abandonment is when an ecommerce shopper has added items to their shopping cart, but does not complete the purchase.
Adaptive experiences are a crucial element of digital experience optimization and personalization for ecommerce sites and marketing.
ADA is a civil rights law in the USA that prohibits discrimination based on ability.
APIs (Application Programming Interfaces) allow different software applications to communicate with each other, enabling data sharing and integration.
Average Order Size (AOS) represents the average number of items purchased per transaction.
Average Order Value (AOV) represents the average dollar amount spent per transaction.
Benchmarking is the process of comparing your performance metrics against those of similar organizations in the same industry.
A scheduled period where no code updates are made to a website.
A modular approach to building e-commerce systems that emphasizes agility and flexibility, allowing businesses to quickly adapt to changing market conditions and customer demands.
Conversion rate is a metric used in both marketing a sales to measure the percentage of users who complete a desired action (ie subscribe to a newsletter or make a purchase).
A set of metrics developed by Google to measure the quality of user experience on websites, including page load speed, interactivity, and visual stability.
Digital experience composition refers to the process of combining digital content, such as text, images, videos, and interactive elements, in a meaningful way to deliver a cohesive and personalized user experience.
Digital Experience Optimization (AKA Customer Optimization, Experience Optimization, or EXO) refers to the ongoing process of providing the best possible experience for your ecommerce customers.
A broad category of technologies that enable businesses to create, manage, and deliver digital experiences across multiple channels and touchpoints, including web, mobile, and social.
The process of using digital technologies to fundamentally change how a business operates, interacts with customers, and delivers value.
Directional data (AKA directional indicators) signals trends or changes in KPIs, business metrics, or experimentation results.
Frontend-as-a-Service is a technology that allows a subscriber to build and deliver the part of their website that users interact with, without having to write the code or assemble and maintain the underlying infrastructure on their own.
A software architecture that separates the frontend presentation layer from the backend content management system, enabling greater flexibility and customization in designing and developing digital experiences.
A set of principles for building modular, flexible, and scalable digital systems, which stands for Microservices, API-first, Cloud-native, and Headless.
A software architecture that breaks down a large application into smaller, independent services that can be developed, deployed, and scaled separately, improving overall flexibility, scalability, and maintainability
A strategy that provides a seamless, integrated customer experience across all commerce channels and touchpoints; such as web, mobile, social, and physical locations.
The process of tailoring digital experiences to individual customers based on their preferences, behavior, and other data.
The use of data to make informed predictions about future behaviors, trends, and outcomes.
The process of improving a website's visibility in search engine results by optimizing various aspects such as content, keywords, and technical performance.
SOC 2 is the most sought-after cybersecurity compliance framework for SaaS organizations and ensures the protection of client data.
Third-party data is consumer information that is indirectly collected and typically used for advertising and analytics purposes.
The international set of guidelines for accessibility requirements on the World Wide Web.
WYSIWYG is a type of web editing software that simplifies digital content design.
Zero-party data is information that a shopper voluntarily and directly shares with a brand.
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