Digital experience composition refers to the process of designing and presenting online shopping experiences that are tailored to the needs and preferences of customers. This process – a key part of digital experience optimization – involves creating an intuitive interface that guides customers through the shopping journey, providing them with information and resources necessary to make informed purchase decisions.
Digital experience composition in ecommerce also includes personalization, where customer data and behavior are used to create tailored experiences, such as product recommendations and personalized marketing messages. By using a thoughtful approach to digital experience composition, ecommerce businesses can improve customer satisfaction, increase conversions, and build long-term customer loyalty.
Together, composable commerce and digital experience composition allow businesses to create highly tailored and dynamic ecommerce experiences that can adapt to changing customer needs and preferences. Our 2023 whitepaper explores crucial ecommerce components and digital experience composition options that meets the unique needs of today's customers.