The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, click, and scroll. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering without having to purchase, assemble, and maintain the individual components to make it run. Bringing these terms together, FEaaS is a technology that allows a subscriber to build and deliver the part of their website that users interact with, without having to write the code or assemble and maintain the underlying infrastructure on their own.
FEaaS delivers composable commerce benefits through microservices-based, API-first frontend modules. By grouping a variety of development tools into one place in a modular framework, companies can deploy quicker upgrades, innovative content personalization, and an improved user experience to their front end with ease.