WYSIWYG

WYSIWYG is the acronym for "What You See Is What You Get" – a type of web editing software

What is WYSIWYG?

 

WYSIWYG is an acronym for "what you see is what you get". WYSIWYG editing software enables users to manipulate content or layouts without having to type any commands or enter any code. The idea is that the design you create on the backend can be published and, live on your site, look exactly as it did in your design.

 

The Top 2 Benefits:

 

  • Usability: WYSIWYG editors are intuitive. The interface allows users to add, remove, or reformat text, images, videos, and more without having a background in web development or programming. This can be especially advantageous if you want to make small updates to your site quickly, or if you have non-developers adding content to your site. 

 

  • Error-Proofing: It can be hard to catch a mistake in a block of code, and even harder to correct it. WYSIWYG editors make it easier to catch and resolve errors quickly. 

 

The Reality Gap:

 

Historically, the fundamental problem with WYSIWYG editors has been this: what you see is not what you get. The acronym promises design ease, flexibility, and precise mirroring of the design and live experience, but typical WYSIWYG come with a few notable disadvantages: 

 

  • Design Limitation: Although still true to its acronymous name, users don't get much from WYSIWYG editing software beyond a predefined set of fonts or sizes, content blocks that are narrowly defined, where a designer could only swap this image for that or this button for that.  

 

  • You don't always see what you get: Depending on the device, you may not actually see the content exactly as you designed it. Typical WYSIWYG editors have severely restricted the set of configurable options because they could simply never provide the creative control required to deliver true WYSIWYG editing.
  • Bloated Code: Some editors generate excessive code. While this won’t make a difference in the final appearance of your site, excess code can increase the loading time of your site which, of course, decreases the likelihood that any potential customers will stick around to browse.

 

The New, True Gold Standard of WYSIWYG Editing Software: 

 

Fortunately, despite the tools and solutions that have claimed to be something the are not, WYSIWYG is not dead. True WYSIWYG web editing is not only real, but it's achievable with Fastr Frontend. The platform's Experience Canvas delivers on the WYSIWYG promise and empowers ecommerce teams to deliver elevated digital experiences – optimized for any device and without any development handoffs or code required. 

 

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