Headless Architecture

A software architecture that separates the frontend presentation layer from the backend content management system, enabling greater flexibility and customization in designing and developing digital experiences

What is Headless Architecture?


Headless architecture is a modern approach to building websites that separates the front-end presentation layer from the back-end content management system. This means that the website's content can be managed separately from the way it's presented to the user. 


In a headless architecture, the frontend and backend communicate through APIs (Application Programming Interfaces) or other types of integration methods. In ecommerce, this means the website or application's presentation layer is separated from the content management system (CMS). Instead of using a monolithic CMS, a headless CMS provides only the backend content management capabilities, while the frontend is built using a separate framework or technology.

Benefits of Headless Architecture 


  • Improved website performance: Because the front-end and back-end are separated, website performance can be optimized for each separately. 
  • Greater flexibility and customization: With headless architecture, the front-end can be built using any technology or programming language, allowing for greater customization and flexibility. 
  • Easier content management: Content can be managed separately from the presentation layer, making it easier to update and maintain. 


  • Future-proofing: Headless architecture is more adaptable to new technologies and changes in the digital landscape, making it a future-proof option for your website.


Traditional Headless


Examples of brands and platforms using headless architecture: 


  • Spotify: Uses headless architecture to provide a seamless music streaming experience across multiple devices. 
  • Airbnb: Uses headless architecture to provide a personalized experience for each user, with customized recommendations based on their search history and preferences. 
  • The New York Times: Uses headless architecture to deliver a fast and responsive website, with optimized content for each device.