The process of using digital technologies to fundamentally change how a business operates, interacts with customers, and delivers value
The goal of digital transformation is to improve business efficiency, enhance customer experience, and create new revenue streams through the use of technology. This can involve implementing new software and hardware, rethinking business processes, and developing new business models that leverage digital capabilities. Ultimately, digital transformation is about using technology to create new opportunities and drive business growth in a rapidly changing digital landscape.
The growth of ecommerce has created new opportunities and challenges for businesses, requiring them to adopt digital technologies to remain competitive and meet customer expectations.