Average Order Value (AOV)

Average Order Value (AOV) represents the average dollar amount spent per transaction

What is Average Order Value?


Calculated by dividing total revenue by the number of orders, Average Order Value (AOV) gives ecommerce businesses an indication of their sales success, but also their marketing efficacy. 


You know how many stores have candy at the checkout counter? That's one brick-and-mortar method of increasing both Average Order Value and Average Order Size (AOS).


Ecommerce businesses can drive up their Average Order Value (AOV) by creating and implementing various upsell elements and adaptive experiences on their site such as unique carousels on every PDP with complementary product recommendations or carousels with a one-click, multi-item, add-all-to-cart functionality.


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