Summer isn’t just a season; it’s a mindset. It’s sunny days, late sunsets, long weekends, weddings, outdoor activities, and that subtle permission we give ourselves to indulge a little more. For the commerce-minded, it's a golden opportunity to steal some of the sunny spotlight and capture conversions. The brands doing it best create a place for shoppers to indulge in seasonal palettes, sun-soaked storytelling, curated collections, and holiday-adjacent moments like July 4th and Pride.
Whether your digital team is harnessing the summer solar power to charge digital performance or staying in the shade plotting your Q4 success, it's always the season to collect ideas and inspiration.
So, take a look at how these brands are using Fastr Frontend to bring summery indulgence to their digital experiences and summery heat to their conversion rates.
Sur La Table:
Sur La Table proves that inspiration doesn’t just happen in the kitchen, it starts the moment a shopper lands on their homepage. Their summer experience feels like opening a sun-drenched cookbook: vibrant photography, recipe-driven product displays, dynamic guides, animated visuals, and layouts that shift often enough to keep the scroll feeling fresh. The result is a homepage that blends aspiration with action, nudging shoppers from “that looks delicious” to “add to cart” in a single pass. Sur La Table’s seasonal storytelling is immersive, crave-inducing, and cleverly curated to highlight both product and possibility – a masterclass in how to let summer do the selling.
Sur La Table's immersive summer showcase brings all the flavors of the season to their gorgeous homepage.
UrbanStems:
Flowers are timeless, but undeniably synonymous with summer – especially with wedding season in full bloom. UrbanStems leans directly into this seasonal intent, greeting visitors with a hero banner that effortlessly connects the dots between everyday gifting and summer’s biggest celebrations. The message is simple but effective. The customer journey is streamlined, visual, and seasonally intelligent – the kind of homepage that feels both beautiful and undeniably useful.
UrbanStems strategically leverages their products' synonymy with both the summer and wedding seasons in their homepage hero image.
Bramble Berry:
For makers, crafters, and DIY-obsessed creators, Bramble Berry is already a go-to destination. But every season, they raise the bar on how to build immersive product storytelling. Their Bella Vita collection is a perfect example – a sun-soaked tribute to Mediterranean coastlines, citrus groves, and breezy summer afternoons.
The page blends stunning product photos in carousels alongside scenic images, thematic fonts, and animations, creating a mood as transportive as the scents themselves. Shoppers scroll because it feels good, and convert because it feels right.
Bramble Berry's Bella Vita collection page transports shoppers to the summery scenes that inspired their new scents.
Ethan Allen:
Most home brands rely on static hero banners. Ethan Allen decided that wasn’t enough. Instead, their homepage opens with a dynamic, 3-scene loop, starting with “destination summer". Each scene is brought to life with shoppable hotspots that reveal products instantly, removing friction while amplifying inspiration.
Ethan Allen doesn’t just show you a room; they let you step inside and shop it effortlessly with all with hotspots over key products that, when clicked, open custom quickviews to simplify the shopping journey – and shortening the path to purchase.
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Ethan Allen's interactive homepage hero image captures summer interior styles and perfects the art of shortening the path to purchase.
Natori:
Natori welcomes shoppers with a homepage that’s bold without being loud, sophisticated without being stiff, and perfectly tuned to summer’s rhythms. Their page layout? Far from the typical – and let’s face it, boring – formulaic grid. Their savvy use of interrupters lets lifestyle and product photos, outfit inspo, and seasonal color stories command the page and shoppers' attention.
They highlight summer-forward fabrics, travel-ready looks, and destination-inspired edits, giving customers easy pathways into the products that pair best with warm-weather living. It feels elevated, curated, and deeply aligned with what summer shoppers want right now.
Natori's homepage proves they know their products, their customers, and how to work the season's influence on buying behaviors.
Though these brands vary by industry, product catalog, aesthetic, and audience, they share one powerful advantage: Fastr Workspace – the only AI-native digital experience and optimization platform that eliminates the need for manual coding or dev tickets.
If your business teams are ready to build, personalize, launch, test, and optimize faster than the sun sets – if you're tired of burying ideas and growth potential in the sand – you need more than a seasonal shift, you need full commerce climate control.