Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

Jenny Holton

Blog Feature

By: Jenny Holton
May 2nd, 2024

Although we'd argue there is no such thing as a perfect experiment nor a perfect experiment formula (we aren't big supporters of one-size-fits-all templates), we do emphasize the importance of smart testing – fuelled by curiosity, powered by flexibility, ...

Blog Feature

By: Jenny Holton
April 1st, 2024

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but a...

Blog Feature

By: Jenny Holton
March 7th, 2024

Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlig...

Blog Feature

By: Jenny Holton
December 22nd, 2023

From product categories to gift-finder quizzes, price ranges to digital catalogs, ecommerce gift guides are intended to simplify the holiday shopping process for those looking to purchase special somethings for everyone on their list. They're certainly co...

Blog Feature

By: Jenny Holton
November 30th, 2023

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

Blog Feature

By: Jenny Holton
November 20th, 2023

You’ve probably heard the age-old saying: “A picture is worth a thousand words”. But did you know this? Visual information makes up 90% of the data sent to your brain (MIT) and we process visuals 60,000 times faster than we do text (University of Minnesot...

Blog Feature

By: Jenny Holton
September 25th, 2023

It's all too easy to get caught up in our to-do lists – be it at work, at home, or often both – and miss the opportunities to pause, be present, connect with our communities, and also to give back. So, as much as we love the work we do in the wild world o...

Blog Feature

By: Jenny Holton
September 13th, 2023

In this short video tutorial, you'll get a behind-the-scenes look at how Fastr Frontend enables ecommerce brands to create sales-driving quizzes for their sites.

Blog Feature

By: Jenny Holton
September 8th, 2023

In yesterday's FASTR Design Lab, we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.

Blog Feature

By: Jenny Holton
August 29th, 2023

In this short video tutorial, you'll see how Fastr Frontend enables you to create countdown timers that display deadlines, create a sense of urgency, and drive sales.

Blog Feature

By: Jenny Holton
June 27th, 2023

During this time of economic uncertainty, the general population feels the financial strain on their purchasing power and businesses see that reflected in their sales. Adding the heavy hand of political pressures to this already-unstable mix and you get b...