The Fastr Team represents the collective expertise behind the Fastr Workspace — the AI-native platform built to help enterprise commerce teams move at market speed. Fastr unifies insight and execution in one governed workspace. Fastr Optimize reveals where revenue is leaking and which opportunities will drive the greatest impact. Fastr Frontend enables teams to launch, test, and personalize experiences instantly — without developer bottlenecks or replatforming. Together, they give digital leaders the clarity to prioritize growth initiatives and the speed to activate them. Beyond the platform, Fastr provides strategic services across optimization, AI-driven experimentation, performance, accessibility, experience design, and implementation — accelerating adoption and ensuring enterprise teams realize measurable results. Fastr works with multi-brand, multi-region commerce organizations across retail, fashion, beauty, home, and general merchandise — helping them convert more from existing traffic, reduce tech bloat, and scale high-performing digital experiences with confidence.
Rich Content Creation is a Priority for Retailers
Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016 survey*, 53% of participants said they want shoppable experiences on their ecommerce websites – but only 9% of those surveyed reported actually having this sort of content. That’s a huge gap – there’s clearly a massive disconnect between what retailers are doing and what they wish they could do. From our research, we can break it down to three main content creation challenges:
- Lack of personnel
- Lack of time
- Lack of technical resources