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Creator Conversations: What Differentiates a DXP

December 1st, 2021 | 3 min. read

Creator Conversations: What Differentiates a DXP Blog Feature

Zmags Blog Author

Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.

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Evaluating a digital experience platform (DXP) and not sure where to begin? Don't worry, we have you covered. 

Simply put, a DXP enables brands to create, manage, and optimize digital journeys for their customers and users. 

In this Creator Conversation, Justin McCoubry, VP of Marketing, explains the top differentiators when it comes to considering DXPs. 

Let's dive right in. 

🔥Three Top Differentiators: 

1: Shortened time to value

It takes time to implement and integrate new technology across your systems. On top of that, your team will have to get onboarded before actually using the tool. Ensure that you find a platform that shortens that time as much as possible so that digital experiences can be published quickly and that your team can see a return on investment as soon as possible. 

2: Support your specific goals

Take a moment to think about the goals that you have for your DXP and what you're looking to accomplish. For many retailers, their goal is driving more eCommerce conversions and sales. So, finding a DXP that has shoppability and revenue generation at its core with features that enable shortening the path to purchase and driving more sales. 

Tip 3: Empowers your marketers

Ensure that whichever DXP solution you choose that it puts the control in your marketing team's hands so they don't have to be reliant on developers or third parties to get those digital experiences live and optimized. 

Interested in learning more about what to look for in a DXP solution? We take a deeper dive into the DXP landscape in this blog post: 3 Ways a DXP Can Help (or Hinder) You in Achieving Your Goals 

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