Fastr Frontend: Holiday Campaign Brand Guidelines Asset Library
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Alex Spiret is the Senior Director of Marketing at Fastr, where she leads brand, messaging, and go-to-market strategy for the AI-native Digital Experience Platform and CRO workspace. She is known for building marketing systems that convert – aligning insight, execution, and creative strategy to drive measurable revenue impact. Alex joined Fastr in 2021 after serving as Marketing Director at Work ’N Gear, where she was both a customer and end user of the Fastr Workspace. That firsthand experience using Fastr inside a complex commerce organization shaped her conviction that modern marketing teams don’t need more tools – they need faster execution and clearer insight. Since joining Fastr, Alex has led brand, creative services, and marketing transformation efforts, building and scaling an internal design and content engine that supports global enterprise brands. Today, she focuses on sharpening Fastr’s challenger narrative, advancing AI-native marketing strategy, and helping commerce teams rethink how content, experimentation, and personalization should actually work together.
In this short video tutorial, you'll get a look at the quick and painless functionality of Fastr Frontend's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
Are you in campaign-planning mode?
According to a report from Adobe, consumers in the US spent nearly $212 billion online between November 1st and December 31st last year. And that spending rate is growing 3.5% year-over-year.
Ecommerce brands competing for a piece of that pie are likely already in planning mode. What's will your angle be? What sort of pricing or deals will you offer? What are the corresponding design elements?
Coming up with the plan and answering these questions is plenty of work. Manually implementing the necessary site changes is a huge, additional feat.
With Fastr Frontend, you can input your theme elements - like fonts, imagery, colors, etc. - into a Brand Guidelines asset library and have your entire site updated with just a few clicks. And when the season or campaign is complete, get your site back to its standard design state with just a few more clicks.
If you want to scratch "design updates" off of your heavy holiday to-do list and focus your time and energy on sales strategy and logistics, get in touch with us and let's talk about the Fastr Frontend solutions that will level up your ecommerce site's holiday and year-round agility.
Your team will thank you (and likely put you on their Nice List!).
And for more must-know holiday campaign tips, tricks, and experiences, check out these short tutorials:
- Quizzes: Gather zero-party data (aka marketing gold), personalize the shopping experience, and streamline your customers' journey to clicking "purchase"
- Countdown Timers: Feeling the pressure of campaign-coordination? Make sure your shoppers feel the pressure of your deadline with easy-to-make, urgency-evoking, sales-driving countdown timers