Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

Alex Spiret

Alex Spiret is the Senior Director of Marketing at Fastr, where she leads brand, messaging, and go-to-market strategy for the AI-native Digital Experience Platform and CRO workspace. She is known for building marketing systems that convert — aligning insight, execution, and creative strategy to drive measurable revenue impact. Having previously been a Fastr customer, Alex brings firsthand enterprise commerce experience and focuses on advancing AI-native marketing strategy and challenger positioning across the market.