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Fastr Unveils Groundbreaking Adaptive AI Functionality, Elevating Ecommerce Optimization to New Heights

October 10th, 2023 | 5 min. read

Fastr Unveils Groundbreaking Adaptive AI Functionality, Elevating Ecommerce Optimization to New Heights Blog Feature

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I am thrilled to announce a game-changing transformation in our company that is set to revolutionize the world of ecommerce. Today, we proudly introduce FastrAI, a powerful adaptive AI that will reshape the way brands create and optimize their online shopping experiences. 


As you may already know, we have rebranded ourselves from Zmags to Fastr to mark this momentous occasion. The change in our name is not merely cosmetic; it is a reflection of our commitment to delivering lightning-fast, innovative solutions to the ecommerce industry. 


FastrAI: Accelerating Ecommerce Optimization 


Our CTO, Ryan Breen, succinctly captures the essence of FastrAI: "Whether you're aiming to improve conversion rates, increase average order value, or drive engagement, we can get you there disruptively faster." Traditional ecommerce experimentation processes often fall short, either being too limited or painfully slow. Brands can't achieve their ambitious goals with incremental changes alone. They need a solution that empowers them to experiment with intelligent ecommerce experiences rapidly. 


With Fastr Frontend and FastrAI, brands can do just that. No more waiting for lengthy prototyping and development cycles. Our platform enables you to test dynamic experiences like upsell carousels or dynamic bundle offers without requiring developer resources. FastrAI adapts and generates optimized experiences in mere minutes, making it possible to bring new tests to the market faster than ever before. 


Experience Canvas: A Creative Revolution 


We are particularly excited to introduce the Experience Canvas, a revolutionary user interface powered by Penpot's open-source design collaboration platform. The canvas equips designers and developers with robust design tools, asset and component libraries, and real-time collaboration capabilities. It's a place where creativity knows no bounds, and where non-developers can set conditions for dynamic experiences without writing a single line of code. 


J.R. Vanko, Marketing & Ecommerce Manager at Elite Sportswear, shares his excitement about the Fastr Experience Canvas: "After getting our hands on the new Experience Canvas for our Dolfin Swimwear site, our content creation velocity and output really soared. We quickly knew we had to leverage the platform's power for our GK Elite site, too, and are already realizing the same efficiency gains. We're beyond excited by the enhanced capability and speed we now have to create and deploy content, as well as the ability to experiment more consistently on both sites." 


Enterprise-Grade Confidence 


Our newly updated Fastr Frontend platform offers enterprise-grade confidence. It ensures that all AI-generated content is optimized for accessibility and SEO, adheres to brand guidelines, supports Core Web Vitals for faster rendering, and provides multi-language support to scale to as many locales as needed. 


Join the Fastr Frontend with AI Waitlist 


Excited to get your hands on FastrAI and the Fastr Frontend platform? Join the waitlist now and be among the first to experience this groundbreaking technology. 


Read the Official Press Release 


For more in-depth information, you can read the official press release here. 


Learn More about Fastr Frontend 


To explore Fastr Frontend and its capabilities further, read up on the features or request a demo. 


In closing, the future of ecommerce optimization is here, and it's faster, smarter, and more powerful than ever before. We are excited to embark on this journey with you, our valued partners and customers, as we continue to push the boundaries of what's possible in the digital experience transformation landscape. 


Thank you for your continued support and trust in Fastr. Together, we'll redefine ecommerce success.