Try for Free
Search Close Icon
Solutions
Solutions
Fastr Frontend
Publicator
Features & Pricing
Professional Services
Professional Services
Design Services
Development & Integration Services
Content & Ecommerce Strategy Consulting
Managed Services
Performance Services
Training
Customers
Customers
Use Cases
Case Studies
Case Studies
Health-E Commerce®
The Sak
NIC+ZOE
R.M. Williams
UrbanStems
View All Case Studies
Customer Examples
Resources
Resources
Webinars
Blog
eBooks & Reports
Glossary
Company
Company
About Us
News
Careers
The Team
Contact Us
Try for Free

«  View All Posts

Content Spotlight

Recap of 2018 Black Friday Ecommerce Strategies

December 14th, 2018 | 3 min. read

Recap of 2018 Black Friday Ecommerce Strategies Blog Feature

Zmags Blog Author

Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.

Print/Save as PDF

You thought Black Friday was over. You thought you could relax and focus on the rest of the holiday season. Well, sorry to trigger you but we have the most recent stats from Black Friday 2018. And this year was record-breaking: $3.7 billion on Thanksgiving, $6.2 billion on Black Friday, and $7.9 billion on Cyber Monday. Here are some of the top holiday strategies of 2018…  

  1. Fast Fashion Flash: Fashion Nova

Have you ever heard of Fashion Nova? Well you will, because the clothing brand was the fourth Googled fashion brand after Chanel, Yves Saint Laurent, and Dior. The up-and-coming brand enlisted overnight sensation Cardi B to release a collaboration line just before the holiday season. With the help of the rapper, Fashion Nova generated $10.8 million in just three hours. [embed]https://www.instagram.com/p/BqGBDdMFRea/?utm_source=ig_embed[/embed] But that’s not all. Fashion Nova created a social campaign with 12 unique posts to promote flash sales. The takeaway from this campaign is that your sale should mimic your brand’s energy. If you are a loud, in-your-face brand your campaigns should have the same energy. Don’t be afraid to lean into your company persona. Black Friday Ecommerce Strategies  

  1. Simplify Your Channels and Checkout: Pura Vida

Pura Vida Bracelets have been known to top the charts consistently. 200% YoY growth rate in 2017, 210% YoY growth rate in 2018, 1,447% growth rate over the past five years. Pura Vida parallels their social marketing strategy with their email marketing. They also kept it simple by reducing their layout size on their website to make checkout easy and effortless. Black Friday Ecommerce Strategies During Black Friday and Cyber Monday, Pura Vida generated 350,000 orders. “Last week has been our biggest ever,” says Griffin Thall, Pura Vida Bracelets’ CEO. “By the time we turned off the sale at 6 a.m. Wednesday, all our marketing and optimization efforts added up to 120% year-over-year growth compared to Black Friday Cyber Monday in 2017.” Black Friday Ecommerce Strategies  

  1. Consumer FOMO: Kylie Cosmetics

“We launched at like 3 o’clock,” said Jenner, “and I refreshed the page and it was gone. It was under a minute. It had to be like 20 seconds and it all sold out. I was just in shock. I never imagined it would become as big as it has.” Black Friday Ecommerce Strategies Since 2014, Kylie has created a $900 Million company. How does she keep selling out over and over? She keeps her customers wanting more. With her social media talents, the youngest Jenner strategically posts when “Out of Stock” items have been restocked. And rather than removing the “Sold Out” products, Jenner leaves them live and unpurchaseable to create the sense of customer having a fear of missing out moment (FOMO). Black Friday Ecommerce Strategies     Adding personalized shopping can push customers closer to the checkout button. This technique also humanizes online shopping. Being able to create Black Friday Content around a variety of your prospective buyers is a great way to tend to all customers. Need more on personalization? Check out here on our  part 1 and  part 2 blog series.