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6 Must Read Digital Marketing Articles

October 23rd, 2018 | 4 min. read

6 Must Read Digital Marketing Articles Blog Feature

Jessica Keefe

Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.

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When you check your LinkedIn, it often feels like your colleagues and connections have shared countless new articles relevant to their industry. And for most digital marketers, it can sometimes feel like you’re behind the game with sharing important articles. Need some new content to share? Look no further, we found some pretty interesting digital marketing articles to keep you up-to-date and impressing your LinkedIn connections.  

"The Robin Hood of Algorithms": Why LinkedIn's New Feed Could Be a Game Changer for Marketers || HubSpot

By Amanda Zantal-Wiener “LinkedIn  announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share… Here's how that skew in engagement happened -- and how LinkedIn has changed its algorithm to address the problem.”    

4 Women Of Color Entrepreneurs On Balancing Work And Family || GirlBoss

By Jessica Diaz Hurtado “According to the  2018 State of Women Owned Businesses report, “while the number of women-owned businesses grew 58% from 2007 to 2018, firms owned by women of color grew at nearly three times that rate (163%).” But what does it actually look like if you’re an entrepreneur while balancing being a mother? How do you reimagine motherhood and working life? I caught up with four entrepreneurial moms of color across different industries to get their insight and tips.”    

Lynette Nylander, Writer And Vice President Of Content, Alexander Wang || Into The Gloss

  “I liked that while pretending to be someone you weren’t, you could wholly be yourself. This was during a time in London where the it-girl was alive and well—Peaches Geldof, Pixie Geldof, Daisy Lowe, Alexa Chung. They were the only girls I had seen who were around my age who were in fashion. I knew how they got there, because they all had famous parents. I was like, so how am I going to do it? It’s what drove me.”    

The Unfair Advantage of Making a Mega Influencer Your Co-Founder || Shopify

By Felix Thea “Influencer marketing is only as effective as the fit between your products, the influencer, and their audience. Get that right and it gives you access to an engaged audience of potential customers. Or, find an influencer to be your  cofounder and you can launch a new business with a loyal fan base from the get-go.”  

Predicting The Future Of Digital Marketplaces || Forbes

By Louis Columbus “Digital Marketplaces are flourishing today thanks to the advances made in Artificial Intelligence (AI), machine learning, real-time personalization and the scale and speed of the latest generation of cloud platforms including the  Google Cloud Platform. Today’s digital marketplaces are capitalizing on these technologies to create trusted, virtual trading platforms and environments buyers and sellers rely on for a wide variety of tasks every day.”    

6 Pieces of Advice from Marketing’s Leading Ladies || Carney

By Gloria Pytlak and Jennie Worek “Marketing is an ever-changing high paced industry. In order to keep up, you need to be able to push yourself to think faster, work harder, and imagine bigger. You must be vulnerable, willing to fail, and most of all… motivated. The women on Carney’s team live by this to push expectation and produce exceptional work. Being a part of a male-dominated industry doesn’t slow us down, it actually makes us work harder. But that made us wonder. If our team of phenomenal women does well lifting each other up, why not do the same for others?”