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Creator Conversations: Content that Converts

December 8th, 2021 | 3 min. read

Creator Conversations: Content that Converts Blog Feature

Zmags Blog Author

Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.

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How do you get real results from the content you create? It all starts with personalization and engaging your customer base. 

Cait Porte, SVP of Product and Customer Experience, shares ideas on the types of content that help convert your customers into purchasers. Tune in to our Creator Conversation to hear Cait explain four methods to get the most out of your content. 

🔥Four Top Ideas: 

Idea 1: Quizzes

We all know that when we see a quiz, we want to take it (unless we're getting graded on it!). 85% of users who see a quiz take and 72% of them finish it. Quizzes are a great way for visitors to get guided down the path to make a purchase at the end of that quiz. 

Idea 2: Infographics

Infographics are a great way to help users absorb a lot of data into a simple, easy to use format. We typically tend to scroll through infographics and get useful information along the way. They're a great way to share plenty of detail in a comfortable way. 

Idea 3: Videos

As we see here, video is a great way to engage with your users in a way that is digestible. We often see this tactic used on consumer facing websites, such as Nordstrom, where visitors are looking at a product along with a video. 

Idea 4: Lists 

The last type of content that converts are lists. Right here is an example of a list. Whether it's a holiday gift guide or a fall wardrobe primer a list is an engaging way to compel your users to take the action that you want them to take. 

Like this video and want to see more? Check out our YouTube channel and subscribe for future videos. In the meantime, feel free to join the conversation by sharing your video tips in the comments.