Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. With the help of Zmags Creator, Brahmin can create richer, more engaging web experiences and, in turn, further refine and optimize its content strategy. The Brahmin team has been enabled to seamlessly create digital experience through the intuitive Creator interface. Read the article to hear about the increased conversions and customer sessions.
Brahmin Boosts Engagement And Conversions With Compelling eCommerce Content
Content is becoming a competitive differentiator for retailers across categories. Rather than providing stagnant product specs and descriptions, best-in-class retailers are embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. For Brahmin, a U.S.-based handbag and accessories retailer, a successful content marketing strategy hinges on “telling the Brahmin story using rich and engaging lifestyle images that showcase the quality of our products,” according to Alison Katz, Director of Direct-to-Consumer at Brahmin.
Using Creator, a new solution from Zmags, the retailer has been able to add new, rich content to its e-Commerce site more quickly and seamlessly. With the solution's “shop the look” functionality, consumers can identify with the brand and complete transactions at any time during their browsing and buying journeys...