Personalization: Customizing The Shopping Experience
The Fastr Team represents the collective expertise behind the Fastr Workspace — the AI-native platform built to help enterprise commerce teams move at market speed. Fastr unifies insight and execution in one governed workspace. Fastr Optimize reveals where revenue is leaking and which opportunities will drive the greatest impact. Fastr Frontend enables teams to launch, test, and personalize experiences instantly — without developer bottlenecks or replatforming. Together, they give digital leaders the clarity to prioritize growth initiatives and the speed to activate them. Beyond the platform, Fastr provides strategic services across optimization, AI-driven experimentation, performance, accessibility, experience design, and implementation — accelerating adoption and ensuring enterprise teams realize measurable results. Fastr works with multi-brand, multi-region commerce organizations across retail, fashion, beauty, home, and general merchandise — helping them convert more from existing traffic, reduce tech bloat, and scale high-performing digital experiences with confidence.
What is personalization?
Personalization is the customization of the shopping experience through the strategic use of data. This data can include on-site behavior, purchase history, demographics, and more. If a shopper typically navigates directly to a denim category page, personalization technology can serve up denim options immediately when this shopper reaches the homepage. Or if a shoppers’ location is experiencing a series of rainy days, a pop-up could recommend a collection of raincoats. Personalization requires the right tools. Software by companies like IBM, Adobe, and Google uses deep-dive analytics to drive personalization strategy. Many leading eCommerce platforms have personalization features, and marketing automation tools have options as well. Regardless of which tool is used, third-party vendors are often needed to provide the necessary data.