When it comes to the eCommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customer...
Top 5 Creator Experiences bareMinerals Floral Utopia Collection Spring is in full bloom with bareMinerals’ landing page for their newest collection of floral inspired makeup. With shoppable makeup looks and swatch examples, the makeup company’s viewers ca...
Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to an elevated user experience and higher conversion rate. Producing a dynamic and refined user experience is at the ...
A novel concept? Meeting customers where they are is such a novel concept, right? Ha! Unfortunately, it’s not novel at all, to be honest, but somehow, it’s a foreign experience for most commerce experiences that we go through as consumers today.
There is something ironic about luxury brands marketing to millennials. Maybe it’s the idea that this generation buys more into the brand no matter what the cost. Don’t believe me? In the first quarter of 2018 alone, Gucci’s sales reached $2.2 billion in ...
Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a catchy subject line and interesting email body. This is your first direct communication to a customer, and all brands want to ...
Content Spotlight|Customer Stories
With the new year, our customers are discovering new ways to use the Creator by Zmags tool. From philanthropy pages to Valentine’s Day gift guides, our customer spotlight is full of rich content. Kendra Scott Up and coming jewelry designer Kendra Scott cr...
Once upon a time, a little girl dreamed of Gucci belts, Chanel shoes, and Yves Saint Laurent handbags. And now, those dreams can become a reality with luxury brand targeting millennials with the power of storytelling. For the most part, luxury brands have...
By the end of 2017, it was suspected that mobile would account for 24.4 percent of overall eCommerce revenues. Now in 2019, the number of mobile-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 R...
First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy. There are new tools and new strategies that are going to make 2019 a game-chan...
Ecommerce Best Practices|Online Shopping Trends
Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having a low budget for your video marketing isn’t a bad thing. You may be asking how low budget videos are acceptable when video ...
You * clap* need * clap* to * clap* start * clap* recording * clap* * clap* * clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapch...
With the holiday season upon us, brands and marketers are struggling to find ways to stand out from their competition. But November is introducing various interactive trends to enhance the customer experience. From AR tarot readings to immersive skincare ...
When you check your LinkedIn, it often feels like your colleagues and connections have shared countless new articles relevant to their industry. And for most digital marketers, it can sometimes feel like you’re behind the game with sharing important artic...
Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website send...
Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go to work and everything seems to have a domino effect. By the time you go home, you just want to hit your bed. It seems like your mood transit...
The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume ...
So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach from GDPR regulations and opt-in requests. This means they need to make the most of the ones they still have by providing e...
Ecommerce Best Practices|Uncategorized
The first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a mirror with Gucci slides and a Louis Vuitton belt. But that’s far from the truth. Instagram influencers are diverse and p...
It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about content marketing. But the healthcare industry is at least two years behind other industries in its use of content m...
As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki Minaj fighting at an NYFW party, there is more to be captured. Specifically, retail ecommerce brands can make use of the tre...
The demand is high for the next best thing in the eCommerce world. Late 2018 and 2019 is going to be all about utilizing shoppable, interactive content. What is this interactive content? It is imagery and media that integrates quick views to keep customer...
As I am currently having the worst moving experience ever, online homeware shopping is a saving grace. With furniture shopping switching to online experiences, the customers’ hassles are being resolved at the click of a button. Through various new approac...
Happy Friday everyone! I have been waiting so, so, so, soooo long to finally do this post. 1 - Because I love GIFs. And 2 - The last blog had so many statistics, my head was spinning. Let’s get down to the important facts about how Gifs can help your SEO....
Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, makeup becomes the medium applied to the blank canvas of the face. Your content can also serve as this canvas. AdWeek cont...
WOAT = Worst Of All Time You would be surprised how often site issues occur. Have you ever constructed an elaborate “Get to Know Me” infographic and all the pictures have poor quality and all your witty puns are haphazardly delivered? Anyone? No? Just me?...
I'm sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants on. Get in your suit, tie-up your laces, and get yourself to one of these upcoming ecommerce events. If you’re interested in expanding your ...
Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this article (so thank you for that). But you can’t ignore the fact that they (myself included) are the largest percenta...
It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for a cheap laugh, I think of it as comical genius or – pardon my French – je na sais quoi. *BA-Dum-Chishhh* It’s important to have a consistent voice ...
Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry or whittling wooden furniture or carving soap or even concocting various slime products (yes, it's a thing). Let's be honest; we've ...
Ecommerce Best Practices|Online Shopping Trends
Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce when she was pulled over for speeding this past week. This got me thinking about how a need for speed is becoming one of ecommerce top demands. Specif...
It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the most-watched week beginning this past Sunday, this marks the 30 th installment for Discovery Channel. Since its debut in 198...
According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their consuming power gaining more influence, they will soon be the majority of car buyers. Coupled with the re...
Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported to another domain away from their computer screen and onto a hiking path surrounded by thick woods. They enter your websi...
Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but my company just can’t invest in that technology right now. So thanks for nothing!” Well, when in doubt,...
Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including this one), it’s a buzzword marketers can’t seem to get away from. Often, personalization is to...
Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200% [i]. But it’s not just conversions that ...
There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is just funny. But a video of someone spectacularly slipping off a skateboard is only funny if you weren’t the person ...
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge rich content examples from around the web. Enjoy! Annoushka - #iloveannoushka What it is: A Q&A editorial experience
Ecommerce Best Practices|Shoppable Content
Greg Zakowicz Senior Commerce Marketing Analyst, Oracle + Bronto Online shopping has never been more popular. The digital age has brought increased sales and revenue to the eCommerce world, as well as increased consumers’ expectations for the customer jou...
Magento Imagine 2017 has officially come to a close after three jam-packed days of thought leadership presentations, networking sessions, and some fun as well. As always, it was one of the most anticipated and widely attended ecommerce events of the year,...
Customer Stories|Ecommerce Best Practices
This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann.
