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Online Shopping Trends

Click-to-Brick: The New Homeware Approach

September 5th, 2018 | 3 min. read

Click-to-Brick: The New Homeware Approach Blog Feature

Jessica Keefe

Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.

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As I am currently having the worst moving experience ever, online homeware shopping is a saving grace. With furniture shopping switching to online experiences, the customers’ hassles are being resolved at the click of a button. Through various new approaches, online homeware stores are creating new approaches to hone and showcase their unique customer shopping experience.

Welcome to the new millennium

I have said it before and I will say it again. Generations X, Y, Z are the new targeted customers. While Gen X and Gen Y may not be buying directly online, they do spend a great about of time browsing online and researching products through the accessibility of the internet. Companies can utilize an omnichannel approach to offer various purchase channels to stimulate sales and maximize resources like social media and video platforms commonly used by millennials.  

AVR is going viral

The most common question customers ask when purchasing homeware in brick-and-mortar stores is “will this look good in my room?” Augmented Virtual Reality (AVR) has answered customers’ prayers. This new technology allows all smartphones and hand-held devices with a three-dimensional camera to let customers take pictures of their home and drag-and-drop 3D images of brand products into their virtual room. Springbot.com writes, “Options like virtual photos are effective marketing tools for discerning shoppers who are particular about their buying decisions. It also allows consumers to make quick purchasing decisions without all the guesswork.”   [embed]https://www.youtube.com/watch?v=L8_00QnUuUw[/embed]   With just a few clicks and drags, users have complete control when it comes to designing a room concept with your products. AVR also helps consumer confidence when purchasing more expensive ticket items.  


Business Intelligence (BI) has become important for collecting and analyzing consumer data. BI can now configure with Artificial Intelligence (AI) to create the most innovative technology. With AI and BI, companies can collect data and deliver actionable findings like real-time insights, how to merchandise to different customers, and when are the best times to communicate. The combination of the two technologies encourages time-saving and profitability techniques to strengthen your business.   Ecommerce features allow homeware and houseware companies the ability to utilize omnichannel marketing techniques to seamlessly blend online shopping and brick-and-mortar stores. This cohesiveness not only gives customers an enjoyable shopping experience, but also a room fit for their Pinterest boards.