Unboxing – Branded Packaging Experience, A New Kind of Storytelling
Lindsay is a Vice President of Partnerships and Customer Success. She's an eCommerce leader focused on driving engagement and results.
First Impressions Matter
Remember that statistic stating people make a judgment call within the first seconds of meeting a person? This logic holds true to your product and shipment. A 2016 survey from Dotcom Distribution found 40% of consumers are likely to make repeat purchases from an online merchant with premium packaging. Taking the time to create a memorable packaging aesthetic makes the brand feel upscale while building anticipations for unboxing.
Unboxing Addiction is Real
It’s the new shopaholic addiction. Unboxing. More specifically, unboxing videos have created a new type of addiction similar to that of AMSR. The customized and personalized box creates a pleasant experience for the brands' customer when she is revealing her purchased goodies. From the graphics on the cardboard to the shredded paper securing her products, this branded packaging experience is so good that the video has over twenty-five thousand views.
Recipe for The Perfect Branded Packaging Experience
- Packaging
- Tissue paper
- Filler
- Stickers
- Promotional or Business Cards
- Personalized Tape
- Samples
- Notes