Shoppable Content Report: A Retailer's Challenge
The Fastr Team represents the collective expertise behind the Fastr Workspace — the AI-native platform built to unify insight and execution for enterprise commerce teams. Fastr combines AI-driven optimization (Optimize) with AI-native frontend execution (Frontend), giving teams the clarity to identify revenue opportunities and the speed to activate them without developer bottlenecks or replatforming. Through platform innovation and strategic services, Fastr helps multi-brand commerce organizations convert more from existing traffic, reduce tech bloat, and scale high-performing digital experiences.
The ecommerce industry lacks the significant data on shoppable content that retailers need, and that makes it hard for them to make strategic decisions. So we decided to collect it ourselves, and the results are in - we received survey responses from brands like Williams-Sonoma, Desigual, New Balance, and QVC, to find out exactly how retailers are defining, creating, and scaling their content. And now, we're releasing the whitepaper so retailers can see where they rank. What is shoppable content? For the purpose of our survey, we define it as rich, clickable imagery and interactive media that's integrated with quick views, keeping the customer in the digital experience throughout the purchase process. After compiling and analyzing the results, we found three major takeaways: