Top 3 Content Marketing Goals For Every Brand
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
1. Increase your content volume
Consumers want more – more product options, more ways to communicate with their favorite brands, and of course, more content. They want a wide variety of online campaigns served up on one easy to navigate eCommerce site. From educational content, to quizzes, to blog posts, to videos, and more, shoppers expect a high level of engagement everywhere on your site. Being able to turn over a high volume of content is crucial to keeping your shoppers engaged. Which leads to…2. Create content faster
The key to creating more content is the ability to create it faster. When online campaigns can be quickly updated without requiring an extended production, marketers can deliver fresh content to their customers without devoting days or even weeks to a single page. Ultimately, the online consumer doesn’t just want more content, they want it faster than ever. They expect eCommerce sites to be updated around the clock, with new trend pages or lookbooks to delight and inspire. It’s estimated that 51 percent of businesses are delivering fresh content daily; it’s up to brands to go above and beyond with their content calendars. The retailers who can step up and meet their consumers expectations are the ones who lead the pack.