Digital Optimization is the New Digital Transformation

Keeping up with the latest technology advancements is a challenge for anyone. Businesses struggle to make the changes that they know will deliver a positive impact on productivity, efficiency, or experience because it can be so daunting to ensure you can keep your operations on track while you modify your systems and processes.  

Though technology has been evolving the way organizations run for decades, the term Digital Transformation was first coined in 2012. In the decade since, it has most often been seen as a major initiative that businesses undertake to make step-level improvements to their customer experience and internal operations.  

In a recent article for MultiChannel Merchant, our CTO Ryan Breen argues that “There is no such thing as an 'end’ to digital transformation and you’ll never ever be truly ‘done,’ because innovation moves too fast.” He recommends setting the right expectations around replatforming projects, enabling business users as a critical path to ongoing improvements, and a focus on delivering incremental value over time. 

Head over to MultiChannel Merchant for the full read, and come on back to see how Fastr Frontend can help you better test and iterate on your ecommerce customer experience as part of your ongoing digital optimization efforts.