Decoding ADA + Accessible Content: Part II
The Fastr Team represents the collective expertise behind the Fastr Workspace — the AI-native platform built to unify insight and execution for enterprise commerce teams. Fastr combines AI-driven optimization (Optimize) with AI-native frontend execution (Frontend), giving teams the clarity to identify revenue opportunities and the speed to activate them without developer bottlenecks or replatforming. Through platform innovation and strategic services, Fastr helps multi-brand commerce organizations convert more from existing traffic, reduce tech bloat, and scale high-performing digital experiences.
In the
first installment of this two-part series, we discussed the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce. That led to some broad observations — in particular, that regulation is somewhat open for interpretation under the provisions of Title III of the ADA. As a result, over the past two years alone, more than 300 lawsuits have been filed in or removed to federal court. Nonetheless, it’s also possible in the fast-paced e-commerce world that as we focus on the ideal user, we may overlook the principal of inclusivity. To help you tackle accessibility concerns and proactively bring accessibility practices into play — rather than reactively dealing with ambiguous regulations — we offer these five key takeaways:
- Reconsider who your customers are
- Understand the current regulation under Title III of the ADA