Let’s be blunt: your PDP is either closing the deal… or closing the tab. That’s why, in our latest Fastr Design Lab, we rolled up our sleeves and got into the good, the bad, the clever, the chaotic—what works and what doesn't.

But first: what even is a PDP? There’s still debate...

Is it a Product Detail Page?
Product Description Page?
Product Display Page?

Call it what you want—but it’s the page where each product gets its main character moment. It’s where shoppers go from “maybe” to “take my money.” Specs, features, reviews, delivery info, bundles, badges—it all lives here.

And because this is often your last shot at turning curiosity into conversion, you’ve got to make these your Product Decision Powerhouses.

6 Tips for PDPs that Do their Job

In the spirit of keeping key details high on the page, here are some quick takeaways from the Design Lab. Click on any to jump to stats, insights, and examples:

• Design for 2 Shopping Mindsets

• Use Interactions & Animations with Purpose

• Don't Forget About AOV

• Keep It Clean, Clear, & Clutter-Free

• Make Buying a Breeze

• Break the Design Mold

Rather watch than read? Want to hear our expert commentary? You got it.
Here's the recording of our PDP-focused Design Lab.

Design for both the Skimmers & the Researchers

💡Quick Stat: 85% of consumers do online research before buying

Some users want price, image, a button, and they’re off to checkout. Others want specs, size charts, materials, testimonials, and maybe a spiritual sign. Good PDPs serve both.

• Above the fold: The fundamentals like images, variants, price, CTAs, etc.

• Below the fold: The deeper details like specs, materials, comparisons, delivery info, social proof, etc.

With a comparison chart, drop-down details, and imagery, Fable's PDP aces the balancing act: Details and design	Smart move by Master & Dynamic—they keep the basics above the fold and use anchor links to serve their deeper fact-finding shoppers

Interactions & Animations (No Gimmicks, Just Polish)

💡Quick Stat: PDPs with interactive content convert 2–3% better than static pages

The most effective product pages do more than display—they respond, adapt, and move. Strategic interactions reduce friction, make browsing breezy. Thoughtful movement adds polish, pull your shoppers in.

Think mouse-over or hover effects, 3D product viewing, auto-scrolling carousels, parallax, demo videos, animated fit guides, etc.

Done with purpose, and not for decoration, interactions and animations should aim to drive every micro-decision of the customer journey—all done with purpose. And bonus points for using them differently to optimize the shopping experience on every device.

Lulu & Georgia leverages interactivity with a 360° product viewer to make shopping on their site more like shopping in-store	Beis takes movement to a new level by incorporating professional-style video along with a handful of social-media-feeling reels showing their product in use
We all do a little spin in the fitting room mirror (because fit is anything but 2D), so Nudie Jeans gives shoppers an full, animated view of their denim

Add It—And More—to Cart

💡Quick Stat: 35% of Amazon’s revenue comes from upsells and cross-sells

Your PDP is a single-product spotlight—but it doesn’t have to be a solo act.

From product pairings to bundle-builders, strategic PDP content should tempt shoppers to add more, not just buy one. Think product pairings, style suggestions, bundle-building, and similar AOV-driving experiences.

Brooklinen tackles bundling so shoppers can easily mix, match, and check out with a full set of coordinating products... all from one PDP	As soon as shoppers click that "Add to Cart" button, Aether presents product pairings to further capitalize on that purchase decision mood and moment

Keep the Details, But Keep it Tidy

💡Quick Stat: 94% of first impressions are design-related

You can have a lot of content. Just don’t make it feel like a lot.

Use accordions. Use icons. Use whitespace. This isn’t a data dump—it’s a decision-enabling experience. The cluttered PDPs of Amazon only convert because, well, it's Amazon—the rest of us have to be more thoughtful and strategic.

Enviably pristine homes? It's not a lack of "stuff". They, like Rains, just wisely maximize space to tuck their things neatly away—out of sight, but not out of reach

Make Every Move a Smooth One (Especially Buying)

💡Quick Stat: Sticky CTAs boost mobile conversions up to 32%

CTAs should stick, not hide. Size pickers, shipping info, and the almighty “Add to Cart” should be constantly available or one tap away. Don't make shoppers work for it.

Barner simplifies the shopping experience by implementing a sticky top-menu bar so that "Add to Cart" button is always in sight

Break out of Template Jail & Break the Design Mold 

💡Quick Stat: 90% of online shoppers prioritize product photos in their decision-making

You don’t have to follow the Shopify starter kit layout—because your PDP doesn’t need to look like everyone else’s. In fact, it probably shouldn’t.

If you have an idea that breaks the typical PDP mold, if it fits your brand voice and serves your shoppers, then build it, launch it, test it.

The key, as always, is to be intentional and prioritize both intuitive UX and seamless selling.

We love the animation, use of white space, hidden (but still available!) details, and AOV-driving components on Rains' not-so-typical PDPs	The bank, maybe, but what Gucci is definitely breaking is the PDP mold—this layout has all the key PDP components, just reimagined

Now, there’s nothing wrong with using templates… unless they flatten your brand’s voice or limit your ability to sell the way you want.

That's what differentiates Fastr's design templates:

• Completely Customizable: Every element is yours to tweak, remove, or re-imagine

• Totally Dev-Free: Design, populate, personalize, automate, launch, test, tweak, and optimize—with full freedom, speed, and zero code

And in true Fastr fashion, our customers aren't limited to design templates—we don't do limitations.

Our Frontend Visual Designer is a completely blank canvas, stocked with all of the familiar design tools your creatives know and love, supercharged with AI capabilities to handle tedious tasks like ADA, and empowers creative teams to build and launch their frontend visions.

Our templates are just another tool in the Fastr toolkit. For those looking for a creative kickstart, they've got you covered, but not controlled.