Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports “47% [of shoppers] will stop doing business with a brand altogether,” and “29% will tell family and friends.”
[1] In short, a frustrating experience does more than extend the path to purchase. It could effectively end any customer goodwill completely, cutting the brand relationship short. And because almost a third of shoppers reported sharing their disappointing experience with others, retailers are risking more than just a single purchase. They’re risking their reputation. Below, we break down three of the most common causes of a frustrating shopper experience, and the solutions brands can use to combat them.