Today, time is our most precious resource. A glance is all you get. Marketers need powerful and intuitive tools that give them the freedom to experiment with creative ideas, collaborate and reach their consumers with attention-grabbing digital experiences in the moments that matter. The phrase ‘content is king’ has long been the established wisdom for marketers. At the same time, by pursuing a content led marketing strategy, the competition for consumer attention has massively escalated. And for time-poor consumers, the result is often a noisy content barrage that detracts from the original intent — to engage them with positive, inspirational experiences — whether that’s in an e-commerce scenario or a brand awareness campaign. According to web attention and monetization firm, Chartbeat, 55% of web page views get less than 15 seconds of attention. For brands, this means there are only tiny windows of opportunity to grab attention: They have moments. And they have to make each moment matter by delivering ‘instant digital gratification’ — the best possible customer experience, instantly. Content is no longer the king; now it’s moments that matter...
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