I recently wrote an article for MarketingProfs and showcased a number of interesting statistics on what it takes to capture people’s attention. Time is a precious resource, and because of content-led marketing strategies that have led to content proliferation, the competition for consumer attention has massively escalated. Yet marketers need to reach those consumers with attention-grabbing digital experiences. To react to moments, marketers need to connect in that moment. And, until now, building something that can act as that immediate, rich, cross-platform trigger has been a vexing task. But it can be done. Read the MarketingProfs article below for more information on how important it is to achieve digital gratification instantly.
Today, time is a precious resource. A glance is all you get from consumers. Yet marketers need to reach those consumers with attention-grabbing digital experiences in the moments that matter. However, because of content-led marketing strategies that have led to content proliferation, the competition for consumer attention has massively escalated. For time-poor consumers, that noisy content barrage detracts from content's original intent: to engage with positive, inspirational experiences—whether that's in an e-commerce scenario or a brand awareness campaign. More than half (55%) of Web pages viewed get less than 15 seconds of attention, according to Web attention and monetization firm Chartbeat.
For brands, that means there are only tiny windows of opportunity to grab attention: They have mere moments, and they have to make each moment matter by delivering "instant digital gratification"—the best possible customer experience, instantly... Read the full article at: MarketingProfs