In 2005, the majority of people in the U.S. did their shopping primarily in retail stores. Only 40 percent shopped online, and eCommerce accounted for just 2.8 percent of total retail sales. Fast-forward to 2015 and 78 percent of U.S. consumers now shop online, which accounts for 7.8 percent of total retail sales. This means that in just ten years the number of people who shop online has nearly doubled, and the percentage of total sales has nearly tripled.
This article was first published in the January 2016 edition of Retail Minded magazine.