From product categories to gift-finder quizzes, price ranges to digital catalogs, ecommerce gift guides are intended to simplify the holiday shopping process for those looking to purchase special somethings for everyone on their list. They're certainly common, but they're most definitely not all made equal...
So, we've rounded up some stellar examples of these pages – all created in Fastr Frontend – that are sure to inspire both the ecommerce pro and holiday shopper in you.
You won't find a partridge in a pear tree here, but you will find digital experience composition excellence, shopping experience mastery, perfect product curation, flexes of design freedom, and you may also get some of your own holiday shopping done too. Keep scrolling to see 12 Gift Guides #MadeFastr with Fastr Frontend in 2023.
Bramble Berry takes "gift guide" to a whole new level by going beyond product presentation – they also include comprehensive guidance for a full product experience.
They've organized their holiday guide into a tab-format carousel to showcase projects, supplies, and instructions to both inspire and instil gift-making confidence.
👉 Check out the Carousel Workshop Recap for more examples as well as the custom actions and platform features that ensure their seamless creation and optimal functionality.
The Sak has taken an almost literal spin on your classic guide. Their slot-machine-esque carousel lets you click through accessory reels, mixing and matching to find your winning combination.
And they've covered 3 different holiday occasions with 3 distinctly different dress codes – more opportunities for shoppers to find what they're after and for the brand to hit the upsell jackpot!
👉 Outfit building experiences are a winning AOV-boosting tactic. To see another PDP upsell experience example and how it was made, watch this.
Finding the perfect gift is now as easy as 1-2-3. Kendra Scott leverages the power of quizzes to offer the ultimate personalized shopping experience through curated gift suggestions.
Say "goodbye!" to the gift-giving guesswork and "hello!" to timely, confident shopping and timeless, wow-worthy gifts.
👉 Watch this short How To: Ecommerce Quizzes video to explore the endless value of quizzes and how they're beautifully made and easily managed with Fastr Frontend.
The world of toys is an unfamiliar one for most adults, so navigating through its dense landscape in search of the perfect gift can be daunting, but Toys"R"Us knows the way.
Their page, impeccably mapped out with a variety of experiences, nails customer journey navigation and eye-catching design so shoppers can nail their "best gift giver" status.
👉 Like this and the R.M.Williams example below? Explore the master guide that includes examples of and tips for creating elevated, anything-but-generic PLPs.
A Bonus B2B Example
Thought gift guides were just for D2C brands? Think again. Leading candy manufacturer and food distributor, Nassau Candy, has businesses' backs with their Retailer Holiday Gift Guide.
From register-ready displays to gourmet gift basket guidance to upsell tips, their page will inspire brands with mouth-watering products and strategies to level up their holiday sales.
Check out the rest of the pages included in our 2023 roundup for more animated, organized, design-forward, and click-worthy ecommerce gift guide examples...
Gardener's Supply Company
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Sur La Table
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R.M.Williams
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Neom
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MacKenzie-Childs
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Ellis Brigham
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Liz Earle
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Natori
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