Fastr Blog

Let's GIF It On: Gifs and SEO

Written by Jessica Keefe | Aug 24, 2018 4:00:00 AM
  Happy Friday everyone! I have been waiting so, so, so, soooo long to finally do this post. 1 - Because I love GIFs. And 2 - The last blog had so many statistics, my head was spinning. Let’s get down to the important facts about how Gifs can help your SEO. OR just scroll down to see how Fridays in the office are summed up by various memes.    

The Great Debate is Over

Its pronounced “gif” …  

“Plus They’re Pretty…Yeah That Too”

These animated pieces of artwork are a figment of expression when words can’t express and experience. They do offer SEO benefit. But with great power comes great responsibility.     GIFs can help your content by making it found by those who might not have searched for your piece. Some may say not to use these moving pictures because they look good (To be honest, there’s never enough GIFs). However, I have to admit that too many GIFs can cause slower page loading. Yes, it’s a tragedy. Why? Because slower pages can lead to higher rates of page abandonment. So next time you add 20 GIFs to a blog post, ask yourself, am I compromising my site’s loading times.      

No Traffic Here

When you use these masterpieces well, GIFs can have the potential to increase your visitors’ engagement. They’re good for users and may help improve your site’s traffic. But make sure that Google can index them. What’s Google index you may ask? It’s actually a verb as in “index your site”. It includes assigning keywords or phrases to web pages or websites within a metadata tag (or "meta-tag") field. In relation to Gifs, search engines can comprehend what the image is about when you name the Gif. When you insert an alt tag to the content, the short description can add substantial value to your site.        

And now, here are some Gifs for your Friday entertainment…

  When its Friday and no one is in the office…     When you get caught snooping in the office fridge…     When you have no work to do but can’t leave yet…     So, you try to relax but remember you have several things to do…     When it’s just late enough for you to sneak out...     When one of your coworkers leaves before you…     When you have a meeting Friday afternoon…     That one guy in the office rallies everyone to leave early…     And you’re like…     But your boss walks by…     And then you make a run for the door…     And finally, make it out…