The University of Pennsylvania had an interesting content opportunity; the School and Center Annual Giving Support and Parent Outreach and Development teams in Central Development at Penn were excited to create new and exciting experiences for their audiences to encourage donations and engagement. Their advancement initiatives were ambitious, and they wanted their campaigns and web presence to reflect this vision.
To effectively reach these goals, they needed the content creation process to be streamlined. Making changes or updates to the various university giving websites required adding to an already long queue of action items. They wanted to wholly own their campaigns, without having to bring in their web development teams for simple updates or bring in their outside agency for larger changes.
To simplify this content creation process, the department turned to Fastr Frontend by Zmags to bolster their content and advancement initiatives. They had already been utilizing our online catalog platform Publicator™ and recognized the opportunity to take the next step and deploy Fastr Frontend as well. The team wanted to create engaging microsites and landing pages for their donation campaigns as well as make their marketing content more interactive, and saw that with Fastr Frontend, they could do this all themselves.
After a brief onboarding period, they were hands-on with the tool and ready to publish rich content without any downtime. They deployed two projects to kick off their engagement – a newsletter for Penn Parents, and an event microsite. Both these experiences were created without their web teams, meaning they could own the campaigns completely.
Fastr Frontend has given the University of Pennsylvania Development and Alumni Relations department the ability to rapidly and easily create microsites, newsletters, fundraising campaign landing pages, welcome packets for Penn Parents, and more. And because all content updates can be done within Fastr Frontend by a single person, their workflow is streamlined and faster than ever.
For the Penn School and Center Annual Giving Support team, the results speak for themselves. A month-long fundraising campaign in collaboration with Penn Athletics called Penn Proud incorporated a Creator experience for the final week. During that week, over $2,800 was raised from 167 donors – 80% of the total donations generated. Fastr Frontend proved itself to be a significant driver of donations for this campaign. To continue this momentum, the team plans on using Fastr Frontend to build a resources hub and a digital honor roll, as well as continuing to create microsites for their various campaigns.
The Penn team is now creating rich content fast, and producing at their full potential. Their workflow has been streamlined, and they can be truly guided by their creativity.
Improve Site Experience Rapidly And Eliminate Reliance On Feature-Limited Technology
Content + Commerce
Increasing Conversions By 100% Through Dynamic Content
Experience Fastr Frontend
In our 30-minute demo, we’ll show you how quick and easy it is to create content, and publish it, all with a few simple clicks. Even better, we’ll show you how it would look on your site. After a quick walk through some of the most compelling content our customers have created, we’ll show you a live Fastr Frontend experience on your actual website. It’s pretty cool.
