John Murdock is the Chief Executive Officer of Fastr, the AI-native Digital Experience Platform and CRO workspace built to help enterprise commerce teams move faster and convert more. With more than two decades in high-growth SaaS and ecommerce transformation, John has worked with global retail brands navigating technical debt, fragmented stacks, and slowing digital velocity. He is a leading voice on AI-driven optimization and believes the future of commerce growth depends on unifying insight and execution — not adding more tools or complexity.