Accelerating Content Experimentation to Drive Revenue Now (and Later)
Meeting heightened customer expectations requires ecommerce teams to test various types of content and interactions, constantly. With or without sophisticated tools for experiment analytics and management, teams struggle most with creating the content variants they want to test quickly - and at scale.
When teams are trying to drive up Average Order Value and revenue today, waiting six weeks or longer for multiple content variants to be built could cost businesses lots of money in lost conversions.
This webinar explores:
Shed the dread of tackling the ongoing optimization of your ecommerce site. Watch this webinar and get excited to experiment and confident enough to run tests on your highest traffic pages.
Accelerating Content Experimentation to Drive Revenue Now (and Later)
Meeting heightened customer expectations requires ecommerce teams to test various types of content and interactions, constantly. With or without sophisticated tools for experiment analytics and management, teams struggle most with creating the content variants they want to test quickly - and at scale.
When teams are trying to drive up Average Order Value and revenue today, waiting six weeks or longer for multiple content variants to be built could cost businesses lots of money in lost conversions.
This webinar explores:
Shed the dread of tackling the ongoing optimization of your ecommerce site. Watch this webinar and get excited to experiment and confident enough to run tests on your highest traffic pages.
Rachel Sutherland is the Ecommerce Operations Manager for Toys”R”Us. She creates unique digital experiences for ToysRUs.com, and is responsible for planning, executing, and managing all frontend ecommerce initiatives while tracking key metrics and performance.
Ryan is the CTO at Zmags. He sets Zmags Platform Strategy, including leadership of Product, Engineering, and Infrastructure. Throughout his career, Ryan has scaled successful high-growth SaaS businesses, building teams and products in fields ranging from web application performance management to mass communication and mass production. Ryan is a Duke University graduate and holds 9 US patents.