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What You Need to Know About GA4

On Demand

What You Need to Know About GA4 to Be Ready for the Upcoming Sunset of Universal Analytics

GA4_Logo

On July 1, 2023, standard Universal Analytics properties will stop processing data. This will be replaced by Google Analytics 4 (GA4). 

We are joined by Allison Vernerey, VP of Product at Zmags, and Gideon Delayahu, Founder of Digital Insights. 

During this webinar, we will be discussing:

  1. What does GA4 mean for ecommerce?
  2. What are the different types of measurement and how does that enhance my reporting?
  3. What is the additional value of adding analytics to the Fastr Frontend Platform?
  4. How to ensure your site is ready for the change! 

On Demand

What You Need to Know About GA4 to Be Ready for the Upcoming Sunset of Universal Analytics

GA4_Logo

On July 1, 2023, standard Universal Analytics properties will stop processing data. This will be replaced by Google Analytics 4 (GA4). 

We are joined by Allison Vernerey, VP of Product at Zmags, and Gideon Delayahu, Founder of Digital Insights. 

During this webinar, we will be discussing:

  1. What does GA4 mean for ecommerce?
  2. What are the different types of measurement and how does that enhance my reporting?
  3. What is the additional value of adding analytics to the Fastr Frontend Platform?
  4. How to ensure your site is ready for the change! 

Our Panelists

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Gideon Delayahu

Gideon is an experienced Digital Analytics and Optimisation consultant, with varied skillset gained while working with corporate and household names over the last few years (such as RBS, NatWest, SKY, Selfridges, Lakeland, Kitbag, Ralph Lauren, Fiat UK, etc.).

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Allison Vernerey

Allison is currently the VP of Product Management at Zmags, where she manages the product development team and product roadmap. Her background is in improving the online shopping experience for customers, including a focus on localization and personalization best practices. She previously worked for the Home Depot and Decathlon France.