Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

John Murdock

John Murdock is the Chief Executive Officer of Fastr, the AI-native Digital Experience Platform and CRO workspace built to help enterprise commerce teams move faster and convert more. With more than two decades in high-growth SaaS and ecommerce transformation, John has worked with global retail brands navigating technical debt, fragmented stacks, and slowing digital velocity. He is a leading voice on AI-driven optimization and believes the future of commerce growth depends on unifying insight and execution — not adding more tools or complexity.

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Published March 9th, 2026
Updated March 26, 2026

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Published February 17th, 2026
Updated March 26, 2026

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Published January 22nd, 2026
Updated February 25, 2026

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Published September 20th, 2024
Updated September 2, 2025

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Published September 5th, 2024
Updated September 13, 2024