Expert advice for building better converting ecommerce websites, faster.
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John Murdock
John Murdock is the Chief Executive Officer of Fastr, the AI-native Digital Experience Platform and CRO workspace redefining how enterprise commerce teams build, test, and optimize at scale. With over two decades in high-growth SaaS and ecommerce transformation, John has worked closely with global retail and commerce organizations navigating complexity, technical debt, and slowing digital velocity. His career has been shaped by a consistent belief: modern commerce teams are being held back not by ambition, but by dev-dependent, fragmented technology stacks that make speed and optimization nearly impossible. Before joining Fastr, John held leadership roles at enterprise software companies including Centage, where he focused on driving growth, improving operational efficiency, and helping organizations modernize how they execute and make decisions at scale. Today, John is a leading voice on the future of digital experience, AI-driven optimization, and why the next era of commerce growth depends on unifying insight and execution — not adding more tools, vendors, or complexity.
