Ecommerce Best Practices|Shoppable Content
SEO is like the magical missing piece to organically growing your site's traffic. Interestingly, Joshua Hardwick, founder of The SEO Project, monitored Ahrefs’ organic blog traffic for one year and created a checklist for SEO purposes. Ahrefs helps busine...
Ecommerce Best Practices|Shoppable Content
As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they want to be entertained, delighted and inspired along the way, whether or not they ultimately buy. Th...
Ecommerce Best Practices|Shoppable Content
Greg Zakowicz Senior Commerce Marketing Analyst, Oracle + Bronto Online shopping has never been more popular. The digital age has brought increased sales and revenue to the eCommerce world, as well as increased consumers’ expectations for the customer jou...
Ecommerce Best Practices|Shoppable Content
It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports...
Ecommerce Best Practices|Shoppable Content
According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)” [i] This mean...
Ecommerce Best Practices|Shoppable Content
Online shopping has evolved past the standard product grid. Shoppers are hungry for more – they want inspiration, straight from the brands they love. And when customers receive motivational content, brands are rewarded not just with revenue, but loyalty a...
