Godiva Increases Conversion Speed 300% With Shoppable Content
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
Content-driven marketing is a key ingredient in Godiva’s brand experience. The chocolate retailer, which operates online and in more than 450 boutiques and shops worldwide, saw growing demand from customers to learn more about its heritage, product quality and production processes. The brand’s e-Commerce team focuses on delivering conversational, lifestyle-driven digital experiences to engage with customers, but they didn’t have the bandwidth to provide a unique online experience. The stakes are high when it comes to creating compelling content. According to a study by Chartbeat, 55% of web pages viewed get less than 15 seconds of attention. Generating “clicks” has its benefits, but if a retailer is spending time and money to create unique content, it needs to keep the customer engaged and also enable them to buy product. Learn more about Godiva's Creator experience by checking out our case study.